Nvidia updates GeForce RTX badge with "Powering Advanced AI" tagline

What just happened? Adding more weight to the argument that Nvidia is more of an AI company than a gaming firm these days, Team Green has updated its GeForce RTX branding. Now, the badge includes a tagline that reads, "Powering Advanced AI," highlighting the technology that has turned Nvidia into the world's third most valuable company.

While Nvidia dominates the advanced AI hardware market, the addition of the new tagline – first spotted by TechPowerUp – refers mostly to some of the gaming-focused AI elements the company offers. Deep learning super sampling, or DLSS, is the most obvious one. The AI-powered upscaling tech has started to become a standard requirement for some games. Last year's Remnant 2 was designed with upscaling in mind, and it's pretty much mandatory in Star Wars Outlaws if you want high frame rates.

Frame generation is another example of an AI-powered tech that can improve gaming experiences. Elsewhere, there's ChatRTX, which uses retrieval-augmented generation (RAG), TensorRT-LLM, and RTX acceleration to create a personalized large language model (GPT).

Next year will see the debut of Nvidia's ACE in online mech battle game Mecha Break. The technology is said to allow players to interact with NPCs using plain speech, having a two-way conversation as if they were talking to an actual person. Nvidia says ACE can "see" you and identify objects around you through your webcam using GPT-4o language models.

Nvidia has not made any official announcements about changing the RTX branding. That could be due to most of the public's reaction to anything related to the tech. In August, a study found that including the term "AI" in a product's description actually puts consumers off buying it. There was also a recent poll that showed most people would not pay extra money for hardware with AI capabilities and features.

Courtesy of VideoCardz

Some of Nvidia's OEM partners have already updated the branding on their relevant products to show the new tagline. Expect to start seeing it on laptops and desktops featuring Nvidia hardware, as well as graphics cards, going forward.