Tech giant and AI leader Nvidia made a raft of announcements, including about a new media system, and touted its advances with humanoid robots during Monday night’s opening keynote of CES.
Founder and CEO Jensen Huang spearheaded the event, clad in a shinier version of his trademark black leather jacket. (“I’m in Las Vegas, after all,” he explained with a grin. “I really think you have to let this sink in. In another hour or so, you’re going to feel really good about it.”)
Huang, who founded Nvidia in 1993 when he was 30, has led the company to a $3.5 trillion market capitalization and taken his place in the top echelon of tech executives during the AI boom. A number of sectors within Hollywood, notably visual effects and animation, heave become heavily reliant on Nvidia’s products and services, as are a number of tech frenemies like Amazon, Google, Meta, Microsoft and Tesla.
As Huang and other colleagues detailed a number of advances, Richard Kerris, VP and GM of Media and Entertainment for Nvidia, also outlined a new system called Media 2 in a blog post published during the keynote. He wrote that it is “the latest AI-powered initiative transforming content creation, streaming
and live media experiences.” The system uses AI “to drive the creation of smarter, more tailored and more impactful content that can adapt to individual viewer preferences,” he continued.
A number of partners, from image-based firms like Shutterstock and Getty Images to telecom giant Verizon, are utilizing Nvidia technology, Kerris noted. Comcast’s Sky is testing Nvidia services and models, for example. “The integration could lead to greater interactivity and accessibility for customers around the world,” he said, “such as enabling the use of voice commands to request summaries during live sports and access other contextual information.”
Nvidia introduced a new chip and desktop computer as well as its new Cosmos platform. The setup helps with the development of physical AI systems like robots and self-driving vehicles, using models simulating conditions in the real world.
Like others in the tech sector, Huang highlighted the potential of autonomous vehicles. “The revolution has arrived,” he said. “I predict that this will likely be the first multi-trillion-dollar robotics industry.”
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