North West, 13, Addresses Claims Her Style, Piercings Are "Demonic"

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Kim Kardashian's Daughter North West Reveals Which Piercing She's Not Allowed to Get

North West doesn't think anything about her style is dark or twisted. 

As the 13-year-old daughter of Kim Kardashian and Kanye "Ye" West continues to explore her personal expression through piercings, black clothes, spiked jewelry and blue hair, she pushed back on negative comments about her looks.

"Stop saying I'm demonic just because I like to dress this way," North said in a recent TikTok Live alongside the SKIMS founder, shared on social media. "Don't judge a book by its cover."

Kardashian—also mom to kids Saint, 10, Chicago, 8, and Psalm, 7, with West—said it was likely because of the black grills the teen was wearing during the live, as well as her piercings. However, she also emphasized that what people think about her style doesn't matter.

North also revealed that she wore a white Lolita-inspired outfit at her first headline concert at The Vic Theatre in Chicago in September in response to these assertions.

"I was like, if I'm gonna do my first show ever, I gotta come in like an angel in all white," she explained. "You guys know I'm not on that demon stuff. I believe in Jesus. That's how I came to show you guys I'm actually a light, not dark."

Kardashian admitted that she was surprised that North's look for the event was a message to critics.

"I didn't even know that symbolism," she told her daughter. "I didn't know that was why you wanted to wear white."

Nevertheless, the 45-year-old is used to everyone keeping up with her and her family's personal life, for better or for worse.

Arnold Jerocki/Getty Images

"Isn't it funny—well, not funny—but crazy, when you see things and people say something about a narrative about your life and then it's just so the opposite," she posited. "They think they know and say it. It's so crazy."

When it comes to North, Kardashian emphasized that she's remained true to her aesthetic since she was a kid.

"When she was a baby, dropping her off at school, all she wanted was her septum pierced and her eyebrow pierced," she recalled. “She would do like a double brow in pre-K, going in with fake piercings."

And Kardashian has always been happy to let North express herself however she wants.

"I'm like, 'Babe, if you want blue hair, it is what it is,'" she said on Call Her Daddy in October 2025. "It makes her so happy. I would never take that creative away from her."

Keep reading to keep up with the mother-daughter duo over the years.

Instagram

Boatin'

The mommy-daughter duo shared smiles during a fun day out on a lake in Idaho.

Instagram

Pajama Party

In February 2022, Kim posted a few sweet selfies of her and her firstborn donning matching pink PJs with hearts.

Instagram

Crazy Tats

Like mother, like daughter! Kim and North shared matching face tattoos in Sept. 2021. 

Instagram

10th Birthday

Kim wished her daughter a happy 10th birthday while sitting courtside at a Lakers game. 

"My sweet special baby girl. I can't believe you're 10 years old North," she wrote on Instagram in June 2023. "My soul changed the day I met you and I love having you as my best friend. Thank you for making me a mommy. I love you so so so much and I will always be by your side forever."

TikTok

Hair For It

The SKIMS founder shares an adorable video of herself doing North's hair.

TikTok

"Bound 2" Video

Kim supported North as she dressed up as dad Kanye West on TikTok while singing his "Bound 2" song, which Kim originally starred in in 2013.

Instagram

Date Night

Two days before Kourtney Kardashian and Travis Barker tied the knot in Portofino, Italy, Kim and North were all smiles at a pre-wedding dinner celebration. The SKIMS mogul posted pics from the evening with the caption, "Best Date Ever."

Instagram

Bedtime Cuddles

"Good Night!" Kim captioned a sweet photo next to a smiling North in May 2021. 

Instagram/Kim Kardashian

Nothing But Love

For this photo with North and Saint, Kim simply put a red heart a emoji in the caption.

Instagram

Like Mother, Like Daughter

"TWINZIES," Kim captioned this photo of her and North, posted in April 2020.

Instagram

Matching Merch

Kim and North matching yet again—this time with Kanye West sweatshirts!

Instagram

School Drop Off

North was Kim's mini-me in this adorable mother-daughter selfie. 

Instagram

Up, Up and Away

Another day, another adventure!

Instagram

BFFs

"My bestie."

Instagram

Tennis Duo

How cute is this pic of Kim and North on the tennis court?

Instagram

Kisses

"Girls day!" Kim wrote on Instagram.

Snapchat

Rob Kardashian's Birthday Party

The two celebrate Kim's brother's 29th birthday.

Instagram

Twinning

Like mother, like daughter! Kim and Nori wear matching braids for Kris Jenner's annual Christmas Eve party.

Instagram

Curly-Haired Cutie

North's beautiful curls are on full display as she hangs out with her mama in an adorable Minnie Mouse outfit.

Instagram

Swim Fan

North looks so cute fresh out of the pool!

Instagram

Baby Hairs

Loving this throwback to baby North!

Instagram

Cake, Cake, Cake!

The birthday girl looks super happy.

Pascal Le Segretain/Getty Images

Fashionistas

She may be at a fashion show, but North can't help but be cozy in mom's arms! 

Instagram

Blue Steel

North has so many of Kim's amazing qualities! 

Instagram

LOL!

Laughing!

Twitter

Closet Chaos

Looks like the apple doesn't fall far from the tree...

Instagram

Photo Op

XOXO

Instagram

Zoo Day

How fun does this mommy and daughter day trip to the zoo look? (Okay, and Dad!)

Instagram

Multitasking Mom

Even when she's working, Kim always has time and space for North! 

Dimitrios Kambouris/Getty Images for adidas

Gotcha!

There's always time for play. 

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