New Year's sales are live — here are 75 deals I'd buy from Amazon, Apple, Fitbit, and more

2026 has officially arrived, and if you're looking to kick off the new year with a bargain, you've come to the right place. I've rounded up today's best New Year's sales and stand-out deals from Amazon, Apple, Best Buy, Fitbit, Walmart, and more.

You can shop today's hottest bargains from the comfort of your couch, including everything from smartwatches, TVs and headphones to treadmills, kitchen appliances and vacuums. Retailers are offering record-low prices as they try to clear inventory to make room for new 2026 models.

Below, you'll find all the best New Year's sales from your favorite retailers, followed by the top deals on TVs, Apple devices, appliances, laptops, and health and wellness tools. A few stand-out deals today include the new AirPods 4 for $99, the Amazon Kindle Colorsoft e-reader for $199.99, and the Fitbit Versa 4 for $149.99.

Shop more New Year's deals below, and keep in mind these are limited-time offers, so you should snag these first-time discounts of the year before it's too late.

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.