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One of the most iconic locations in the Harry Potter franchise is Diagon Alley. First seen in Harry Potter and the Sorcerer's Stone, the street of magical shops and other locations is Harry's first real step into the wizarding world. It's also one of the main locations recreated at Universal Studios' Wizarding World of Harry Potter theme park. Lego is now kicking off the New Year with a brand-new, 2,750-piece set of Diagon Alley.