The second season of Rising, a behind-the-scenes docuseries produced by NASCAR Studios and Words + Pictures, will premiere exclusively on free streaming service Xumo Play.
The FAST service, which is available on major streaming platforms and offers hundreds of channels and thousands of on-demand titles, is operated by Comcast-Charter joint venture Xumo.
Rising offers an inside look at stock car racing’s next generation of stars as they navigate the sport’s pressure and unpredictability.
Under the distribution agreement, Xumo Play will serve as the exclusive streaming home of Rising‘s second season for six months following the release of the final installment. Episodes will also be available on NASCAR’s YouTube channel 14 days after their original air date on Xumo Play.
Episodes will be released monthly beginning in August, with featured drivers including Carson Hocevar, Connor Zilisch, and Brenden “Butterbean” Queen
The deal builds on one reached in 2025 between the racing circuit and Xumo for the launch of NASCAR’s FAST channel on Xumo Play.
The five-episode first season of Rising drew 11 million views on YouTube and Fox Sports networks.
Alma Angeles-Parvaz, VP of Partnership Marketing for NASCAR, said deepening ties with Xumo is helping to “expand our digital footprint and make the sport more accessible to fans across the country.” She added that Xumo’s “focus on simplicity and discoverability complements NASCAR’s approach to storytelling and content, creating a strong alignment that helps us better serve fans and bring them closer to the sport.”
Xumo VP of Marketing Fern Feistel said the Season 2 deal “underscores our commitment to the sport and to delivering premium programming that resonates with fans.”
Rising is produced by Full Speed Entertainment, the production partnership between NASCAR Studios and Words + Pictures. The series is executive produced by Tim Clark and John Dahl from NASCAR Studios, along with Connor Schell, Libby Geist, Aaron Cohen and Tally Hair from Words + Pictures. Matthew Chase from Words + Pictures is director and producer of Rising.
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