Netflix is getting a Peppa Pig mobile game

1 week ago 11

Jay Peters

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Netflix is adding a Peppa Pig game to its roster of available titles for subscribers in June, the company announced on Monday. World of Peppa Pig will be available alongside new episodes of the popular children’s show in the US.

“From spot the difference and interactive mini games to coloring books, dress up games and memory challenges, the World of Peppa Pig offers a treasure trove of creative fun and educational activities for kids and parents alike,” Netflix says in a blog post.

World of Peppa Pig seems to slot in well with Netflix’s broader games strategy, which includes kids-focused games as one of the four pillars of its strategy. The other pillars include multiplayer party games, mainstream releases, and narrative titles (though the company recently canceled its Netflix Stories interactive fiction IP).

Netflix’s games team got a new boss, former Epic Games exec Alain Tascan, in July of last year.

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