Nashville's most hated WAG: The country music set line up to savage her desperate attempts at fame after failed music career, fitness app and raunchy TikToks about sex life

Holding her nose, Jessie James Decker grabbed for a bottle and sprayed a bare foot that was encroaching on her seat on a recent flight.

'Someone's foot smells so bad on the plane,' she captioned the now viral video, which has garnered 3.5 million views and is the latest in a long line of controversial posts from one of Nashville's most-polarizing WAGs.

'What would you have done?' Decker, 38, asked her followers, many of whom questioned whether it was genuine or simply faked for engagement – accusations she is all too familiar with.

They span everything from her using naked photos of her husband, former NFL wide receiver Eric Decker, to promote her cookbook, to allegedly photoshopping abs onto pictures of her children. She denied the latter, claiming: 'It's a sad world we live in today when having healthy fit kids who are super active, play sports, build muscle naturally is "weird."'

But one Nashville insider told the Daily Mail: 'She's the OG of being provocative for no apparent reason. 

'In the realm of hoity-toity, fake, Southern, classic, stereotypical country, she took it and blew it out of the water. Anybody else seems like a suburban, Northeast Trad Wife by comparison.'

Being deliberately provocative didn't seem to be the game plan from the beginning, though.

Having performed since she was two, by 15 Decker was making regular trips to Nashville, desperate to make it as a singer. After meeting and working with Carla Wallace of independent label Big Yellow Dog Music she was soon signed to Mercury Records and in 2009 released her eponymous debut album, a country, pop fusion which peaked at number 23 on the Billboard 200.

Middling releases soon followed before she signed with Warner Music Nashville and released her second studio album, Southern Girl City Lights, in 2017, which debuted at number one on Billboard's Top Country Albums chart.

But it wasn't enough to pull her from average mainstream success to pop-super stardom, with future albums and singles failing to chart.

So, what went wrong?

'She didn't have the right songs or resources,' one Country music expert told us.

'Her whole thing was and is fairly plastic and inauthentic. She's lovely and has a good voice but that doesn't really work.'

Another insider said: 'She's just kinda famous for being famous. While she will always call herself an artist, the reality is she's just a social media lifestyle influencer. 

'Like many people who teeter on the edge of being culturally relevant, there are probably times she felt that was slipping away and she needed to grasp at whatever she could to stop from falling.'

And grasp she did.

She jumped on the reality TV circuit with a show on E! chronicling her wedding in Colorado. The show, Eric & Jessie: Game On, which lasted for three seasons, was often picked on for Decker's frequent discussions about their sex life. 

She also featured on the first season of Dancing with the Stars, finishing in 10th place, and joined her husband on Season 4 of Fox's reality competition show Special Forces: World's Toughest Test.

Decker and her husband, 39, who met in 2011 and have been married since 2013, have four children: Vivianne Rose, 12, Eric 'Bubby' Thomas II, ten, Forrest Bradley, eight, and Denver Calloway, two.

She has used family life to help make a name for herself on social media, with more than five million followers across Instagram, TikTok and YouTube witness to her parenting choices, workouts, and risqué posts about her husband.

Such posts have been divisive, with the Italian-born star accused of 'pick me behavior' by some online denizens, while others have questioned her parenting, including the time she drank a glass of wine while breastfeeding and when she shared pictures of her then-four-year-old Vivianne Rose with what appeared to be visible tan lines.

Then there are the multiple Reddit threads and 'snark' pages - online communities dedicated to critiquing and gossiping about public figures - filled with fans recalling alleged encounters with Decker, mostly negative.

Love her or hate her, Decker has been raking it in, with sources claiming she has made more than eight figures in brand endorsements over the years. She is also a New York Times bestseller, having written four books starting with her memoir Just Jessie in 2018, followed by three cookbooks: Just Feed Me, Just Eat and most recently, The Secret Sauce, released last month.

But she seems to have irked people in real life as much as she has online.

'She was extremely tough to deal with because her demand and appetite for money was voracious. But I think that's going to be the same for anyone in that position,' our Nashville entertainment industry source said.

'She definitely really likes herself and has the type of personality that, based on her cultural relevancy, allows her to be overly confident in who she is.

'She reminds me of a high school mean girl. She's not committing crimes or doing anything heinous; she's just being bratty.'

It is a description a fair few people would no doubt agree with, with some claiming they were blocked on Instagram for comments they made about Decker's fashion brand Kittenish, which she launched in 2014. Some have claimed they were punished for voicing order problems or because they posted complaints about the brand. The Nashville store has a 1.7 rating on TrustPilot with reviews ranging from poor quality and long shipment delays to 'catty' customer service.

According to a March 2026 press release, Kittenish partnered with global apparel company Topson Downs - a clothing manufacturer known for scaling brands like Rachel Roy and AFRM - to 'oversee design, production, and omni-channel sales and distribution,' a partnership that left many questioning the brand's health.

Decker claimed the relaunch focuses on 'improved fit, fabrication, and consistency,' and she admitted in previous interviews that the brand at different times was 'falling apart' including a crashed website, unfulfilled orders and years 'trying to come up for air.'

Her newest venture, a fitness app called JJD Fit, has done little to improve the public perception, namely because of previous brand deals - being an ambassador for South Beach Diet - and her own admission that she is not 'a fitness expert.'

In 2021, she boasted about a 'secret bread and protein diet' she came up with herself that consisted of two slices of bread with butter for lunch.

In Just Jessie, she said her fitness experience was limited to watching circuit training videos on YouTube, four weeks with a personal trainer and named her brother John James, who now sells fat burners and children's protein bars, as her fitness mentor.

She also mentioned dropping to 110 pounds after her second pregnancy, which she said she did by restricting herself to a 'hardcore' diet of 1,000 calories a day.

At the time, she recommended her readers 'not believe anyone (like someone on an infomercial)' and suggested they instead pay for a trainer if they can afford it because it's a 'great investment.'

Now she charges $9.99 a month for access to her workouts, diet advice and wine club in an app that does not have a qualified trainer or dietician involved.

The app is based on 21-day fitness challenges like 'Fit Summer Body,' 'Summer Strong,' or her current fall challenge 'Sweat & Spice & Everything Tight.' The problem, one certified personal trainer wrote in a review, is that those types of timed challenges are unrealistic. 

'It wasn't too long ago that JJD was sharing that she was going to F45 (a global fitness franchise) for workouts, so the fact that she just decided to launch an app with her own workouts feels a bit sudden, to be honest,' Tami Smith, CPT and Founder of Simply Strong App, said in a July blog post on her website.

The other problem, some say, is that Decker has been open about having plastic surgery, so shilling a fitness app built on her own body transformation seems disingenuous to many.

Eagle-eyed fans have also claimed some of the app content has potentially been created using AI and that at least one workout video looked to be edited to slim down Decker's body.

Decker regularly posts 'body update' videos venting about not liking her current breast size, talking about her post-partum transformation and other body insecurities. She follows the seemingly innocuous rants with a link to sign up for her fitness app.

While Jessie has never confirmed a mommy makeover or tummy tuck, it has been long alleged and discussed. She even admitted in 2024 that she did, in fact, want one.

According to Newsweek, she posted a Q&A on Instagram and shared that her skin is 'def stretched out after 4 kids!' but that she 'will for sure get it tightened at some point. Probably just a mini tuck. Which is just recutting scar and pulling down skin and sewing back up! It will make me feel better.'

It's unclear if she ever did get the surgery but she has talked openly about her multiple breast augmentations – including implants, previous reductions, lifts and most recently, her plans to undergo another reduction to 'officially downsize' her '400plus' cc breast implants.

'It's not that she's fraudulent, she's just annoying,' said our first insider.

And she doesn't seem to care. 

Back in March she posted a video of herself dancing and told followers: 'Some people will tell you I'm the nicest girl in the world, while others will tell you I'm a complete bitch. Believe them both. They got the version they deserved XoXo.' 

The Daily Mail has contacted representatives for Decker for comment.