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Martha Stewart has sparked backlash after sharing a Halloween post that appeared to show her dressed as a hungry beggar.
The 85-year-old lifestyle guru posted an image on Instagram showing her in tattered clothing with dirt caked on her face and holding a cardboard sign that read, 'I AM HUNGRY HELP ME!!'
The photo was included in a carousel promoting her QVC holiday and Halloween candles.
'My QVC candles are perfect for Halloween!!!!!' she wrote in the caption before she hurriedly deleted the post.
It's not known if Stewart intended to pose as a hungry beggar or why she deleted the photo.
The Daily Mail has reached out to Stewart's representative for further comment.
Martha Stewart has sparked backlash after sharing a Halloween post that appeared to show her dressed as a hungry beggar
Social media users were quick to capture the image and share it across Reddit and X.
They slammed the costume as 'gross,' 'offensive,' and 'out of touch,' and accused her of mocking poverty and homelessness as a marketing ploy, per TMZ.
The apparent gag came off as especially insensitive given that Stewart is worth an estimated $400 million.
For a time, she was the first female self-made billionaire in the US in 1999 when her company, Martha Stewart Living Omnimedia, went public on the New York Stock Exchange.
Her impressive cache took a sharp decline following insider trading charges and a five-month prison sentence in 2004, and later market fluctuations for her company.
Stewart's current wealth stems from real estate, book publications, media projects and brand partnerships, per Tasting Table.
The media mogul's latest scandal comes after she scolded Craig Melvin for spilling chocolate ganache on her $3,000 designer white pants during a Halloween cooking segment on Today.
Stewart was dressed in an all-white ensemble that matched the outfit she wore to the 2024 Paris Olympics while Melvin was dressed up as her best friend Snoop Dogg.
Carson Daly went as Choosin' Texas singer Ella Langley and Savannah Guthrie borrowed a look from an NBC page for the show's 100th anniversary Halloween celebration.
The segment featured Stewart showing the crew how to decorate cheesecake with a chocolate ganache spider web, and it quickly went awry when she couldn't find the crucial ingredient.
'Uh oh. Somebody forgot the chocolate ganache,' Stewart said.
'Oh, there it is,' she added.
'It’s right here,' Melvin said, picking it up and holding it out to Stewart.
The piping bag then started to leak ganache on Stewart's luxury pants, and the celebrity chef's horror was written all over her face.
'Whoa!' they exclaimed together.
'Eeeeh! Snoop!' she chided her equally horror-struck helper.
'I'm so sorry, Martha,' Melvin said, before covering his mouth with his hand.
'Good thing you're best friends,' Daly jokingly commented.
'Real Snoop would never do that,' Stewart chided Melvin.
Earlier this month, Stewart rubbed people the wrong way again when she shot down the notion of a traditional 9-to-5 job or work-life balance.
During a live appearance on Richer Lives by SoFi podcast with financial expert Vivian Tu, Stewart called people who try to achieve 'balance' as 'boring' with 'thick skulls.'
When asked how she juggles her personal life with her vast media and business empire, Stewart replied there is 'no such thing.'
'Just get that through your thick skulls. You can't balance it, it doesn't balance,' she asserted.
'This thing about balance, I don't know who thought about that, but it just doesn't work. Maybe infrequently, and I'm jealous of those people, but they're all so boring,' Stewart went on.
'You're gonna get divorced if you're going to get divorced. You're going to get married three times if you're going to get married three times. It just doesn't work out.'
English (US) ·