Moz Pro SEO tools review

Moz was originally founded in 2004 and is currently one of the most popular brands in SEO. It offers a complete suite of tools that help website owners and search marketing experts boost their traffic through different features, including keyword research, site audits, rank tracking, link building, page optimization insights, etc. 

It's widely popular among the SEO community for both its paid and free tools. In fact, its metrics are so respected and widely accepted that it has become a vital criterion for analyzing websites.

In this Moz Pro review, we will take a close look at its extensive features and scrutinize its best and worst parts. We will also cover its pricing plans, free and paid products, and rate their usefulness. So, let’s get started.

• You can sign up to Moz Pro here.

Moz Pro: Plans and pricing

Moz Pro offers five pricing tiers designed to accommodate businesses at different stages of growth. It also provides a 20% discount when you commit to annual billing, making it more cost-effective for long-term users.

The Starter plan begins at $49 per month ($39 monthly when billed annually). It's perfect for solopreneurs or small businesses managing a single website, with support for 50 tracked keywords, 20,000 pages crawled weekly, and access to Moz AI tools, MozBar Premium, and basic SEO features. If you're just dipping your toes into professional SEO, this entry point offers solid value.

For small businesses requiring more robust capabilities, the Standard plan costs $99 per month ($79 annually). This tier supports three websites, tracks 300 keywords, crawls 400,000 pages per week, and includes backlink analysis plus unlimited scheduled reports. It's the natural starting point for most small businesses with established online presence.

The Medium plan at $179 per month ($143 annually) represents Moz's most popular option. It accommodates growing teams with 10 websites, 1,500 tracked keywords, 2 million pages crawled weekly, three user seats, branded reports, and report templates. We've found this tier hits the sweet spot for agencies and mid-sized companies.

Large businesses and agencies benefit from the Large plan at $299 per month ($239 annually). This package includes 25 websites, 3,000 keywords, 5 million crawled pages weekly, and all Medium plan features with substantially higher data limits.

At the top end, there's a custom enterprise plan that delivers the platform's most advanced features, suitable for larger agencies and in-house marketing teams managing extensive portfolios.

Moz offers a 30-day money-back guarantee for new subscriptions, allowing you to test the platform's full feature set before fully committing.

Moz Pro: Features

Moz AI

Moz Pro has integrated artificial intelligence throughout its platform to enhance SEO analysis and decision-making. All subscription plans now include access to Moz AI tools, which leverage machine learning to provide more accurate and actionable insights.

The platform's AI-powered keyword suggestions help you discover relevant opportunities based on search behavior patterns and industry trends. Rather than simply showing raw search volume data, Moz's AI analyzes semantic relationships and user intent to surface keywords that align with your content strategy. This two-layer approach combines a machine learning classification model with a rules-based system to deliver particularly granular intent metrics.

Brand Authority Score is another AI-driven feature that measures your domain's strength and credibility. It continuously analyzes various signals to help you understand how your brand stacks up against competitors in search results.

The Keyword Explorer tool uses AI to cluster related terms and identify content gaps that your competitors might be missing. This saves considerable time during the research phase, as the system automatically organizes keywords by topic and semantic relevance. You can also use AI-powered SERP analysis to understand which content formats and approaches are currently winning for your target keywords.

Keyword Research and Analysis

Moz offers a very in-depth keyword research and analysis feature. With a vast database of over 500 million keyword suggestions and comprehensive metrics like search volume, difficulty score, and SERP analysis, you can effortlessly identify promising keywords for your projects. The platform's Keyword Explorer tool is particularly impressive as it provides valuable insights to steer your SEO strategy. Furthermore, by monitoring keyword rankings over time, you can assess the effectiveness of your strategy and make the necessary changes.

Site Audits and Performance Monitoring

Moz's website checker carefully examines your site, pinpointing problems ranging from major errors to small flaws that can be improved. It looks at crawlability, HTTPS status, and page loading speed and gives you a list of problems ranked by their impact on your site's SEO. The performance tracker keeps an eye on your site's condition and alerts you if a new issue arises. This helps you stay proactive while monitoring your website’s progress.

Backlink Analysis and Link Building

Backlinks are the backbone of SEO, and MozPro's backlink analysis tools are probably among the best in the industry. We've used the platform to find really good opportunities for backlinks and check the strength of our current backlinks. 

You can even use Moz's backlink analysis tools to review your link profile, spot and disavow damaging links, and uncover new link-building chances. Similarly, Link Explorer provides details on the strength and quality of backlinks, helping you create a strong link profile.

Rank Tracking and Reporting

It goes without saying how crucial it is to monitor your website's search engine ranking. Moz Pro stands out in this aspect by providing accurate keyword ranking monitoring, tracking changes over time, and offering valuable insights into your website's visibility and performance. Additionally, Moz’s reporting functionality shines bright with its customization and in-depth metrics. With this, you can create reports focusing on specific keyword groups, time frames, or competitors. 

Moz Pro: Products

Moz Pro

Moz Pro improves keyword research, site audits, and rank tracking. It provides valuable information about backlink profiles and competitor strategies, along with tools for optimizing pages and creating custom reports. With its extensive keyword database, Moz Pro helps you with strategic planning and prioritizing efforts for maximum return on investment. Plus, its useability goes well with both beginners and professionals, thanks to its educational resources and excellent customer support. Overall, as an SEO tool, it boosts your website’s visibility and drives organic traffic with actionable insights and features. 

Moz Local

If you're looking for a tool to manage your local SEO and boost your business's online presence, then Moz Local might be what you need. With this tool, you can create and handle your business listings on Google, Facebook, and other platforms effortlessly. It has many useful features like Continuous Listings Sync, Automatic Duplicate Removal, and Profile Optimization. Moreover, Moz Local offers a Review Management System to track and respond to reviews from one convenient dashboard. It also provides detailed reports and insights to monitor your business's online performance. 

STAT

STAT by Moz helps you stay ahead of your competition. It gives you detailed information about search engine results and lets you track your rankings daily. With STAT, you can monitor an unlimited number of keywords and competitor sites worldwide. Plus, the customizable alerts help you keep up with the latest trends. Starting at $720 per month for 6,000 keywords, STAT might suit agencies dealing with big projects. With that in mind, you should also consider looking at its other features like tracking local and mobile search results, expert support, and an easy-to-use API. 

Moz API

Moz designed this tool specifically to help out the developers, SEO & PR agencies, enterprise marketing teams, app developers, and mergers & acquisitions professionals. It gives you access to Moz's huge index of over 44 trillion links. With this API, you can get all sorts of detailed link data, like a number of linking root domains, anchor texts of URLs, and even the number of followed, unfollowed, and external links. On top of that, the Moz API also delivers smart metrics related to Domain Authority (DA )and Page Authority (PA). These metrics help you figure out the value and ranking potential of a domain or brand. What we love about Moz’s API is that it’s really versatile. You can build SEO or inbound marketing tools, add link metrics to websites, or even gather internal intelligence for making important strategic decisions. 

Moz Data

Moz Data offers a wide range of tools, APIs, and custom solutions to enhance SEO and AI models. It includes a large link index and a growing database of keywords and search engine results (SERPs). Along with that, it provides access to over 45.5 trillion links, 8.7 trillion URLs, and over a billion domains. 

Additionally, Moz Data offers about 1.25 billion monthly keyword volumes and over 800 million keyword suggestions. Pair this with the insights you get into more than 25 billion historical SERPs and 440 million new SERPs each month, and you’re all set to maximise the output. Digital marketers, AI developers, digital PR experts, and  M&A specialists who analyze markets and competitors find such data important for optimizing content and SEO strategies.

Free SEO Products

Moz Pro has a great set of free SEO tools that can help improve different parts of your content strategy. You can use Domain Analysis to see important SEO metrics like Domain Authority and top pages. Plus, you can explore over 1.25 billion keywords with Keyword Explorer to find the right keywords that can bring more traffic to your website. Similarly, Link Explorer gives you access to over 40 trillion links for detailed backlink data. Along with that, the Competitive Research feature helps you understand your competition in organic search. 

Moz offers a range of free tools that can take your SEO game to a whole different level. These tools are top-notch when it comes to analyzing links, tracking rankings, scoring keyword difficulty, optimizing local searches, and much more. Let's take a quick look at the free SEO tools provided by Moz.

• Domain Analysis: Get valuable SEO insights such as Domain Authority (DA), top pages, and more for any domain.
• Keyword Explorer: Discover and prioritize the best keywords for your website using Moz's extensive keyword database.
• Link Explorer: Uncover content and link building opportunities, and compare your site to competitors for effective link building.
• MozBar: A Chrome extension that allows you to analyze search, social, and page metrics of any website you visit.
• My Online Presence: Evaluate how your business appears on local search engines and directories, and enhance it with Moz Local.
• Free Domain Analysis: Instantly access SEO metrics like top pages, ranking keywords, and competitive analysis for any website.
• MozCast: Keep track of Google algorithm changes and monitor day-to-day fluctuations.

Moz Pro: Interface and in-use

Moz Pro's dashboard layout may not be as intuitive as SemRush or Ahrefs, but it still lets you assess website performance and identify areas for improvement quickly. Its Menu offers a wide range of features and options, but it is organized and easy to navigate. When you log in, you will find a customizable dashboard that gives you an overview of your projects, key metrics, and direct access to various SEO tools. Meanwhile, when you set up a new project, Moz provides helpful tips for selecting search engines and keywords.

Moz's suite includes specialized tools for keyword research, link analysis, site audits, and rank tracking, each with a user-friendly interface for managing and analyzing data. Furthermore, it goes on to integrate educational resources into the tool interface, giving you immediate access to learning materials to enhance your SEO strategies.

Moz Pro: Support

Moz offers highly informative resources covering every area of the service. If you’re new to SEO marketing, start with the Beginner’s Guide to SEO. From there, it’s easy to learn more in the SEO Learning Center which has guides available organized around twelve topic areas, or by posting questions in the Moz community which connects you with 500K+ digital marketers.

If you need some more help, you can also contact the support team directly via the help portal through the website. Moz has teams in Seattle and Vancouver, but the hours of operation or the response time is not listed. Unfortunately, there’s currently no option for either direct phone, direct email, or live chat support.

Moz Pro: The competition

With many platforms focused on a certain area of SEO, Moz Pro brings to the table a deep range of functions for keyword and competitor research, SEO crawling, backlink profiles, and more. It’s really one of the most comprehensive services for any company interested in SEO marketing.

Alternatively, this depth does contribute to a steeper learning curve than some others. If you’re new to SEO and especially with relatively small-scale needs, a more targeted and affordable service could be the better option.

Moz Pro: Final verdict

Moz Pro is an excellent SEO tool for businesses looking to enhance their online presence. It offers a wide range of features similar to SpyFu, Majestic, KWFinder, etc. Although softwares like SpyFu may be more user-friendly, Moz Pro stands out with its renowned and valuable metrics, making it a preferred choice for marketers. Plus, its USP is offering many free tools that have created a long-standing reputation of Moz in the SEO industry.