Molly-Mae Hague unveils her footwear collaboration with Adidas as she expands on her multi-million-pound business empire

Molly-Mae Hague looked effortlessly stylish as she modelled two trainers from her new Adidas collection on Tuesday. 

The TV personality, 26, who is preparing to launch her limited footwear collection with the sportswear brand, shared a series of stunning snaps to Instagram, captioning the post: Two classics, redefined. Meet them 09.04. @adidasuk.' 

In one snap, Molly slipped into a chic chocolate brown tracksuit as she posed up a storm in her superstar latte trainers, which retail for £100. 

The shoes, which are a fresh take on the Adidas Icon trainers, are inspired by the attitude of the 90s and feature a cream, white and beige tone. 

For her second look, Molly-Mae switched things up in a navy blue track top and white jogging bottoms, showing off her matcha-inspired Samba trainers. 

The striking trainers, which retail for £100 as well, boast a suede material for style and comfort and a contrasting double lace design. 

The day before, Molly teased that a first look at her new collection would be coming shortly with fans, captioning a stunning photoshoot snap: 'First look... Tomorrow, 11am. See you there.' 

It comes after Molly-Mae announced her big-money deal with Adidas earlier this year. 

At the time, the influencer said that the collaboration had been 'years in the making' and admitted it still 'doesn't feel real' as she prepared to launch her collection. 

Molly, who found fame on Love Island in 2019, thanked fans for supporting her and making 'insane moments possible'. 

Posing on an Adidas-themed van surrounded by their iconic blue shoe boxes, the Maebe founder shared the news with her 8.5million followers. 

'Three stripes. One vision. Curated by Molly-Mae. Coming soon….', she penned.  

Sharing a behind-the-scenes glimpse of the photo shoot, Molly wrote: 'I can't quite believe I'm saying this... but in 2026 I'll be officially partnering with @adidasuk on a limited footwear collection. 

'This started as a dream years ago and it honestly doesn't feel real that it's now happening.

'I'm beyond grateful to Adidas for trusting me and to ALL OF YOU supporting me every step of the way. 

'Thank you from the bottom of my heart for making insane moments like this possible.' 

Molly cut a cool figure in the promotion images as she rocked a leather jacket with brown Adidas trousers and coordinated suede heels. 

A spokesperson for Adidas Originals said: 'Adidas Originals is working with Molly-Mae on an upcoming SS26 campaign and product launch.

'Further details will be announced in due course, and we will share updates as new information becomes available'. 

The reality star started off as a hyper-relatable Love Island participant in 2019 at the age of 20 and has since enjoyed a stratospheric rise.

It comes after Daily Mail revealed that Molly-Mae has been trying to discard the down-to-earth persona that her fans so loved – and become a high-end fashion maven far beyond the realm of her followers. You can read our full report here.

Molly is now placing herself in 'classic' spaces – take her appearance on the runway at the L'Oreal Paris fashion show in September last year, or the interview and photoshoot in British Vogue in November 2024.

Previously, Adidas have partnered with the likes of David Beckham, Pharrell Williams, Bad Bunny, Kanye West's Yeezy and Beyonce, launching Ivy Park.