The Kodak Charmera keychain digital camera was a marketing masterclass and a huge hit for 2025. The tiny camera came in one of six retro varieties, delivered in a mystery blind box for just $30. It sold by the bucketload (and now costs a still-reasonable $35).
It popularized miniature cameras, both those that came before, such as the Tamagotchi-like Fujifilm Instax Pal, and a wave of Charmera-inspired alternatives that followed. Some aped traditional styles, like the Chuzhao TLR-style digital camera with its waist-level screen design, while others majored on the miniature.
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I have worked as a tech journalist, photographer and videographer for over 15 years, and in 2023 I took the reins as TechRadar's Cameras Editor. I've reviewed all the major camera gear since then, plus multiple mini cameras. I have the Kodak Charmera, Instax Pal and Insta360 Go 3S in my camera collection — they are fun options for all ages.
Mini cameras — US links
Mini cameras — UK links
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