Micro Four Thirds may be getting a new champion

3 hours ago 5

Laowa seems set to start selling lenses for the mount

Viltrox seems poised to start selling lenses for Micro Four Thirds, according to a post on social media platform Xiaohongshu. It shows a puzzle piece about to be slotted into a hole labeled “M4/3,” and teases an announcement coming on July 23rd. While the company hasn’t posted about it on its Instagram pages, the Viltrox US account did comment on a Reddit post about the teaser, saying “Something new coming soon.”

The teaser doesn’t say what to expect, beyond having hashtags that translate to “lens.” But the idea of getting a Micro Four Thirds lens from Viltrox is exciting on its own; the company has become a major player in the world of third-party lenses, and it’s an interesting sign that it’s looking to throw at least some of its weight behind the mount, as we haven’t seen many others do so for a while.

There are a wide variety of companies, well known and not, making manual focus lenses for the system, and a few that continue to sell a handful of autofocus options, too. But beyond Panasonic and OM System, who also make cameras using the mount, there haven’t been any new Micro Four Thirds lenses from a major player in quite some time. Sigma used to have some options for the system, which you can still buy, but they haven’t been updated like we’ve seen with the company’s APS-C and full-frame offerings.

Of course, there are many ways to release a lens for a system. While Viltrox could come out with a lens custom-designed for Micro Four Thirds, with a sensible focal length and a small, compact size. It could also, however, just be swapping out the mount on one of its existing APS-C or, worse, full-frame designs (not that such a move would be unheard of). Even if it is a lens with a larger-than-neccesary image circle, though, it’s still a start. If whatever Viltrox releases ends up being successful, it could lead to the brand giving Micro Four Thirds more attention.

Or it could wind up being something completely unexpected, like a camera that uses the mount. It’s hard to put anything past companies at this point. Whatever it is, we won’t have to wait too long to find out.

About the Author: Mitchell started taking pictures at 10 and hasn’t stopped since. It’s been a wide-ranging adventure, spanning a wide variety of genres and locales, and occasionally dipping into fascinations with video and filmmaking. They honed their technical knowledge doing documentation, programing and QA, writing for The Verge, and just generally messing around on the computer to see what breaks.

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