Maya Jama makes shock career move as she launches huge new project worlds away from TV presenting

Maya Jama has announced a new project she is working on which is worlds away from her usual role fronting television shows.

The star, 30, has become one of the nation's most famous faces since landing one of the biggest gigs on TV as host of Love Island.

But now the presenter has announced on Instagram that she has become an investor and co-owner in the Swedish plant milk company Sproud.

Sharing a carousel of promo snaps, she penned: 'In My Boss Lady Bag As I am now a Co-Owner of @bespoud! 

'I've been secretly up to some business & so excited being part Swedish & joining forces with this incredible Swedish brand that makes the BEST PLANT BASED MILK OUT! I am honestly so gassed and can not wait to see where we can take this. 

'I said last year I wanted to get involved in things outside of entertainment and this is just the beginning.'

Maya's fans rushed to the comments to congratulate the star, with one writing: 'Congratulations!! Seeing creative people get into entrepreneurship is what I live for, excellent expansion of your talents!'

Another added: 'The devil works hard but MAYA WORKS HARDER.'

'OMG MY FAVOURITE MILK,' gushed a third.

 A fourth commented: 'So here for this! Can't wait to see what's to come.'

Another said: 'Peas and love queen xxxx' 

Maya will be the face of Sproud and a strategic advisor to the brand, which creates milk from yellow split-peas.

The brand said the drink also has a 'far lower environmental impact' than other plant milks in terms of how it is produced, and is recognised by CarbonCloud as the milk alternative with the lowest climate impact.

Speaking of her new role, Maya said: 'I'm really excited to become a co-owner of Sproud. There's a lot to love – the products taste amazing, and the packaging is eye-catching, too, but ultimately I like what the company stands for in terms of health and sustainability.'

'The Swedish connection also really appealed to me. My mum is half-Swedish and I have very happy childhood memories of summers in Sweden with my grandparents.'

Sproud chief executive Sara Berger added: 'We're delighted to welcome Maya as a co-owner, brand ambassador and advisor.

'Our aim is to significantly increase Sproud's brand awareness in the UK and beyond, and Maya will help us further normalise plant-based choices for everyone – whether in the supermarket aisle or at the coffee shop counter.' 

Sproud can be purchased from Waitrose, Ocado, and Amazon.

Maya has established herself as one of the country's most in-demand presenters and after becoming the host of Love Island.

She took over the coveted gig from former host Laura Whitmore and hit the ground running, winning rave reviews from fans for her first series.

The 'dream' gig is a well-deserved peak in the star's career after she moved to London from her native Bristol as a teenager to pursue her dream of stardom, escaping a difficult upbringing and heartbreak to amass a £3 million fortune.

Her success does not end with TV however as Maya has also branched out into the beauty industry, taking over from Kate Moss as the global brand ambassador for Rimmel London.