Major Amazon leak spoils the Philips Hue party

4 days ago 6

We’re seeing MotionAware, Bridge Pro, Hue doorbell, and new Essential lineup of bulbs.

by Thomas Ricker

Sep 3, 2025, 5:25 PM UTC

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The unannounced Hue doorbell leaks early.

Thomas Ricker

is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.

The Philips Hue store on Amazon’s UK site is hosting a number of new products that have yet to be announced as the big IFA 2025 show gets under way in Berlin, Germany. We’re seeing that rumored Hue Doorbell, a new Hue Bridge Pro (in black), a new Essential lighting sub-brand, and something called MotionAware that turns “light devices into motion sensors,” by using the bulbs’ Zigbee radios to detect motion between Hue lights.

A video of the doorbell shows two-way remote communication, motion detection, package detection, and integration with indoor and outdoor home lighting. Details are lacking as is pricing, but IFA kicks off in earnest tomorrow so stay tuned — can’t be long now.

1/5Does this mean we don’t have to buy motion sensors in rooms with Hue bulbs?

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