Love Island Australia star Shawnee Schein dumped from brand deal after making 'inappropriate comments' on the show: 'Unaligned with our values'

Shawnee Schein has lost a brand deal after her comments on Love Island Australia sparked backlash. 

The Gold Coast fitness coach was criticised when she lashed her co-star Ava Toulson, insisting Ava has a 'flat a*s', 'fake t*ts', 'fake lips'.

The 27-year-old accused Ava of having a 'fake everything', and said that it was 'embarrassing' to watch Lachlan 'Lachie' Cubis interact with her. 

Shawnee later admitted she was 'being a little bit mean' and was just 'salty'.

Those comments enraged fans, and also got the attention of Nu Harvest founder Georgie Stevenson. 

The supplement brand, which had worked with Shawnee on its recent campaign, announced that they'll be taking a step back from the newly-minted reality star. 

'It came to our attention that Shawnee said some very disappointing comments, where she was basically shaming another female's body,' Georgie said in a recent Instagram video.

'We have always been about female empowerment,' she continued. 

'We have always wanted to welcome everyone into our community and celebrate full bodies, no matter what.

'So, this is so unaligned with our brand and our values and what we stand for.'

Georgie said that a campaign featuring Shawnee would no longer be shown. 

'Even though Shawnee was just a model, we were not trying to use her name or anything like that, she's still front and centre of our campaign,' she said.

'So we have made the decision that we will not be sharing any more content of this campaign.'

She added: 'It is never okay to body-shame or criticise a female's body or even comment on it.'

There was plenty of support for Georgie's decision in the comments section on her Instagram page. 

'You've done such a good job babe at doing the right thing addressing it whilst also being respectful and mindful to always be kind,' wrote one person. 

Another social media user said: 'This would have been such a hard call and so much respect for making this decision. 

'I'm sure it's only going to strengthen your brand and support from your community.'

Someone else wrote: 'Such a hard but huge call, go NH team for sticking with your values even when the decision is so hard.'