LG is announcing its own Frame-style TV at CES

In just the past couple years, the art TV category that’s been dominated by Samsung’s The Frame has seen growth, with additions from both TCL and Hisense. Now LG has announced its own entry, the LG Gallery TV. The TV will leverage the Gallery+ service that LG released earlier this year, which includes thousands of display visuals ranging from pieces of art to cinematic images to gaming scenes. Much like Samsung’s Art Store, Gallery+ has a limited free option, but its full capability requires a subscription.

The new Gallery TV shouldn’t be confused with the G Series OLED TVs, like the LG G5, even though the G Series used to be called the Gallery Series up until a couple years ago. The Gallery TV is a mini-LED TV with “a specialized screen that reduces glare and minimizes reflections for an art-like viewing experience” (so it likely has a matte coating). LG hasn’t specified the backlight configuration, but all of the other art TVs use edge lighting, so it’s a safe bet that this one will as well. OLED technology, while offering superior picture quality to mini LED, isn’t able to display a single image for an extended time without concern of image retention (or burn-in).

LG has taken a cue from Hisense and includes a frame with the Gallery TV. The default frame is white, with the option to purchase an additional wood-colored frame. The TV will be available in 55 and 65 inches, but pricing has yet to be released.