With only a few days left before October turns into November, it’s about time that brands and retailers are starting to talk about the holiday shipping season and the all-important plans for Black Friday deals events. If you’re Amazon, it really never ends – there was a second Prime Day just a few weeks ago – but for Lego brick fans everywhere, the toy giant shared good news.
Lego’s own Black Friday deals event is officially returning for 2025, kicking off on November 28, 2025. That’ll mean a whole host of sets across themes discounted from Lego’s own online store, and since you can be signed into an Insider account – a free rewards program – you’ll earn points on all your purchases. That’s a pretty sweet, brick-tastic deal if you ask me.
Based on past years, Lego’s Black Friday event should run from Friday, November 28, 2025, through Sunday, November 30, 2025, and then turn into the Lego Cyber Monday deals event. We should see a bevy of deals drop during that period, and it’s a chance to save on Lego sets exclusive to the company’s own storefront.
We here at TechRadar will, of course, be doing the heavy lifting of sifting through all of Lego’s own Black Friday deals, but we do have a few weeks before then. So in the meantime, as someone who’s Lego-obsessed, I’m sharing 11 Lego deals you can get right now from the official store and other retailers like Amazon.
Today's best Lego deals ahead of Black Friday
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