Larry Emdur's hot finance bro son hits back after copping backlash from followers for funding boob jobs

Larry Emdur's son Jye has been forced to defend his new finance brokerage business JustFin, after advertising that he is funding breast enhancement surgeries. 

The handsome influencer, 32, raised eyebrows last month when he uploaded a series of AI-generated images of a woman before and after receiving breast implants, along with a caption announcing his unexpected business move.  

'JustFinanced: Breast Augmentation,' he wrote in the caption, adding: 'If you thought we only did car loans, think again. Real People, Real Results, Fake...' 

The post received criticism, with one user commenting: 'Getting a loan for a boob job is just about one of the dumbest things a woman can do. Save up like a real adult you morons. It's on par with getting a loan to go on an overseas trip.' 

He went on to slam Jye, writing: 'It's just bad advice on your behalf. You've got no business lending anyone money champ.' 

On Wednesday, Jye posted an Instagram Reel in which he addressed his naysayers head on, adding the tongue-in-cheek caption: 'Two big things, let’s talk about them…' 

Jye began by explaining that people borrow money for a variety of reasons.

'It's not always income-generating or out of necessity. Sometimes it is for fun or confidence or convenience or a smart financial decision, but everyone has a different reason as to why they borrow money,' he said. 

The former real estate agent went on to explain that financing medical procedures was not a new direction for his business, but rather an example of the unusual purchases it was willing to fund.

'I've been telling the lot of you for years, we will finance anything and everything except for property, no matter how weird, wonderful or wacky it is,' he said.

'But it took this to actually show you sometimes people will finance a medical procedure.'

Jye finished by inviting his followers to contact him with questions about the types of purchases his business would finance, while encouraging them to continue sharing their opinions in the comments.

His loyal fans were quick to share their support in the comments section, with one user writing: 'I think it’s great. Whatever people need to live a better life.'

'That's what I call asset finance,' someone else joked.

Elsewhere, another user asked whether Jye would consider financing 'high-performance sport horses' such as 'imported European warm bloods'. 

'Always a first for everything! Let me know if you want to chat. Giddy up,' he responded. 

Jye, a former model, is the eldest son of Gold Logie fan favourite Larry Emdur and his wife Sylvie Emdur.

He last made headlines in April when he went public with his new girlfriend, former Miss Universe Australia NSW 2024 finalist Emily Kaufman.