Kylie Jenner flashes her abs in a bikini top as she launches a clothing collection inspired by 'raw intimacy'

Kylie Jenner is back in a bikini top after a fun trip to the Turks and Caicos with friends to promote Kylie Cosmetics.

The 28-year-old star was posing in new images for the launch of her summer Khy campaign which debuted on Thursday.

Jenner had on a black string triangle top that showed off her figure as she added baggy denim jeans while posing in a New York City loft.

'Dear summer, love khy. We had so much fun playing with prints, silk, and cotton throughout this collection,' she wrote on Instagram. 'We really wanted to capture the feeling of summer.'

It was later added, 'A collection inspired by summer travel, warm nights, and evenings out.'

In a press release it is explained that the campaign 'captures the raw intimacy of a New York City summer.'

The shoot was from photographer Pablo di Prima.

'Styled like a personal scrapbook, the campaign captures the raw intimacy of a New York City summer. Nostalgic black-and-white portraits mix with sun-drenched color frames and handwritten journal notes, crafting an intimate portrait of Kylie,' the press release read.

'The behind-the-scenes storytelling is a visual reflection of the collection itself — capturing the effortlessness of summer, moving seamlessly from a relaxed loft morning to warm city nights in pieces designed to feel like second skin.

'Inspired by summer travel and warm nights, Dear Summer, Love KHY is built around a single idea — a wardrobe that moves as freely as the season itself.

'Anchoring the collection is the silk capsule, crafted from 100% silk georgette across four expressions: a custom hand-drawn floral, the brand's signature "Leo" Leopard, and lingerie-inspired styles in seafoam blue and black, all developed in-house by Kylie and the KHY team.'

The full collection and individual drop details can be browsed directly on the official KHY by Kylie Jenner website. 

This comes after Jenner let her hair down for a wild girls trip with her best friends in the Turks and Caicos.

The billionaire was acting more like a spirited teenager on spring break than the CEO of a massive cosmetics company. 

Her fans loved the beauty's crazy moves as they commented on social media: 'You glow girl, love how you work all day and party all night,' and 'SHE'S LITERALLY SUMMERING RIGHT NOW.'

The siren was seen drinking beer and fruity cocktails while dancing with her pretty pals and even, at one point, jumping in a swimming pool with her minidress on.

One of her Instagram captions read, 'We're not OK,' as she hugged a friend.

The Daily Mail has learned her extreme party vibe is all a calculated move to promote her Kylie Cosmetics brand to Generation Z. 

'Kylie is presenting a carefree, fun image to help sell her new Kylie Cosmetic Lip Butter flavors,' a source has told The Daily Mail.

'The truth is she doesn't really drink or party much. Most days she wakes up early to exercise and is in her office by 7am or 8am and then goes home to her kids to cook. She is very much a CEO type who is on top of her game.'

But she is happy to show the world another image: that of an easy going party girl.

'She loves making people think she has a wild side,' said the source. 'And while she likes to party with her old friends once in a while, she is very much a business boss babe who has business on her mind.' 

Nearly every post from the exotic vacation promotes her brand, especially the new flavors for the Lip Butter.

The reality TV star cleverly invited her most attractive friends to model the makeup as they showed off their figures in bikinis.

So while it appears that all of these lovely ladies are cutting loose, they are only promoting the brand.

Each one of her travel buddies has made their own posts about the brilliance of Jenner's products as they even offer makeup tutorials.

Guests include Victoria Villarroel, Maguire Grace Amundsen, Anastasia Karanikolaou and Yris Palmer. 

There was no sign of Jenner's boyfriend Timothee Chalamet.

'Kylie summer trip!!! @kyliecosmetics,' she shared on Instagram. 'We’re literally summering.' Later she added, 'Sunset dinner with Kylie Cosmetics.'

Jenner also brought her children Stormi and Aire that she shares with her ex, singer and rapper Travis Scott, 35.

The last time she went on a Kylie Cosmetics Summer Trip was in 2019. One of her guests was Sofia Richie. 

Last year Jenner said she wants her daughter to take over Kylie Cosmetics one day.

The star, who celebrated 10 years of her beauty brand in November 2025, said she hopes the company will still be around for decades to come.

She told WWD: 'After 10 years, I'm just still so excited to create. It's my dream that my daughter will want to take over Kylie Cosmetics — I would love for this to be a legacy brand, and I'm working hard every day to set up that future.'

This comes the day after Kylie was seen at the NY Knicks game with boyfriend Timothee Chalamet.