Kim Kardashian confirms bold new move for $5B SKIMS company: 'It's my next baby!'

Kim Kardashian has confirmed she will launch a new fragrance in the very near future.

The 45-year-old told Complex magazine that she is excited for the venture.

All beauty and fragrance products will live under the upcoming SKIMS Beauty brand, including a signature scent she called 'my next baby.' 

In April, she shared that she will launch a perfume and skincare line.

The reality TV star has already made several attempts to establish a beauty business by starting KKW Beauty in 2017 and SKKN By Kim in 2022, which was licensed through Coty.

But she has now reacquired her SKKN brand and will relaunch it through her clothing and shapewear company SKIMS.

In a statement obtained by the Daily Mail in April, Kardashian said: 'Expanding into beauty isn't just about growing SKIMS- it's about building on the strength of the brand and bringing our approach to a whole new category.

'SKIMS has always been about redefining essentials, and now we're doing the same with beauty, skin care and fragrance.

'With the global community we've built and my experience in beauty, this felt like the right next step. We're bringing the same level of innovation, inclusivity and quality that people expect from SKIMS into products that will truly make a difference.

'I'm so excited for our customers to experience beauty in a whole new way with SKIMS.'

Jens Grede, chief executive officer and co-founder of SKIMS, explained the SKKN brand will disappear and become a new line.

'We are not going to be continuing the SKKN By Kim brand that Coty was doing,' he said. 'We are relaunching the categories under SKKN.'

Kardashian has big plans for SKIMS, including a collaboration with Nike, and she even hopes to host her own fashion shows one day.

She told news website WWD: 'I can absolutely see us doing a show, not like a regularly on the fashion schedule show, but maybe something a little bit more unique. 'It would have to be an experience more than a regular show, but I would never rule anything out.'

In the interview, Kardashian insisted that even though she doesn't design every piece, she is very much hands on, making sure each item has her approval.

'I know every single product that we have,' she said. 'I have fit every single product that we have coming out. And I know if there is something that slid by me, that I didn't get the final approval on from the detail on the stitching.

'And while I don't design everything for me... if I can, I try to at some point, even if I'm just in my closet, show people how I would wear it versus how it was styled on someone else. I love always showing our hosiery and shapewear. 

'I think it's really important, because I wear shapewear with everything, and I think before [SKIMS] - it's not that it wasn't accepted - it just wasn't cool.'