Kim Kardashian has cast one of her sister Kendall Jenner's friends in her new SKIMS campaign.
The beauty is also longtime pals with Hailey and Justin Bieber, and she dates The Kid Laroi.
On Monday it was announced pop star Tate McRae is the face of the winter line and holiday shop.
'We wanted this year's Holiday Shop to be bold and exciting,' said SKIMS Co-Founder and Chief Creative Officer, Kardashian, in a statement shared to DailyMail.com.
'Tate McRae was the perfect fit. She's captivating, beautiful, and truly of the moment. She looks incredible in every shot, and her confident, playful spirit really brings the new collection to life.'
Kim Kardashian has cast one of her sister Kendall Jenner's friends in her new SKIMS campaign. The beauty is also longtime pals with Hailey and Justin Bieber
On Monday it was announced pop star Tate McRae is the face of the winter line and holiday shop. 'We wanted this year's Holiday Shop to be bold and exciting,' said SKIMS Co-Founder and Chief Creative Officer, Kardashian, in a statement shared to DailyMail.com
Tate also said she was down for the job.
'I love the holidays, and SKIMS always nails the perfect pieces for every occasion,' McRae said in a statement shared with DailyMail.com.
'This year's holiday collection is amazing! It has such a cute mix of comfy and romantic styles. I felt amazing in everything and can't wait to wear it all season.'
She had on a SKIMS cropped Sweater Pointelle set, Stretch Lace Teddy, and Faux Fur boots.
McRae is on her Think Later World Tour.
There are over 150 limited-edition styles in the SKIMS Holiday Shop.
'Explore reimagined classics from beloved collections like Cotton and Cozy, sultry intimates as seen on Tate McRae, luxe loungewear, and cozy matching sets. It's the ultimate destination for gifting (and a little self-indulgence) this season!' the press release said.
'Tate McRae was the perfect fit. She's captivating, beautiful, and truly of the moment. She looks incredible in every shot, and her confident, playful spirit really brings the new collection to life'
Here she had on her jammies as a polar bear named Po was behind her
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating 'the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for everybody.'
McRae has garnered over 11.3 billion career streams and multiple #1 Top 40 hits. She's received countless accolades including Artist Of The Year at the 2024 JUNO Awards, nominations for three MTV VMAs, two Billboard Music Awards, multiple People's Choice Awards, and iHeartRadio Music Awards among others.
She's been featured on Variety's 2022 Power of Young Hollywood list, Billboard's 21 Under 21 list for four consecutive years along with Forbes 2021 30 Under 30 list where she was the youngest musician on the list.
Tate's #1 RIAA certified 4x Platinum single 'you broke me first' has amassed over 2.2 billion streams since its release in 2020.
She's collaborated with various artists including Regard & Troye Sivan on their #1 dance hit 'You,' along with Khalid on their track 'working,' Tiësto's '10:35' and Jeremy Zucker on her viral single 'that way.'
Tate also said she was down for the job. 'I love the holidays, and SKIMS always nails the perfect pieces for every occasion,' McRae said in a statement shared with DailyMail.com
'This year's holiday collection is amazing! It has such a cute mix of comfy and romantic styles. I felt amazing in everything and can't wait to wear it all season,' the songbird added
She had on a SKIMS cropped Sweater Pointelle set, Stretch Lace Teddy, and Faux Fur boots
McRae is on her Think Later World Tour
There are over 150 limited-edition styles in the SKIMS Holiday Shop
Her 2022 debut album, i used to think i could fly landed at #1 on Spotify's Global Top Albums Debut Chart and charted in the Top 10 in multiple countries upon its release.
Featuring her certified Platinum single 'she's all i wanna be,' the stunning album received praise from the likes of Billboard who said '…Tate McRae steps into stardom on her long-awaited debut album' while GRAMMY.com stated, '…each track shows McRae is ready to be one of her generation's most raw-and-real superstars.'
Last year, the Calgary native released her highly anticipated sophomore album THINK LATER, catapulting Tate into pop stardom.
It debuted at #4 on Billboard's album chart and has garnered over 3.6 billion streams worldwide.
'Explore reimagined classics from beloved collections like Cotton and Cozy, sultry intimates as seen on Tate McRae, luxe loungewear, and cozy matching sets. It's the ultimate destination for gifting (and a little self-indulgence) this season!' the press release said
Co -founded in 2019 by Kim Kardashian and Jens Grede , SKIMS is creating 'the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for everybody'
McRae has garnered over 11.3 billion career streams and multiple #1 Top 40 hits. She's received countless accolades including Artist Of The Year at the 2024 JUNO Awards, nominations for three MTV VMAs, two Billboard Music Awards, multiple People's Choice Awards, and iHeartRadio Music Awards among others
Steeped in pop appeal and infectious toplines, the album features her certified 3x Platinum single 'greedy' which earned the star #1 on the Billboard Global 200 chart, Global Excl. US chart, Spotify's Global chart, and hit #1 at Top 40 radio.
The Los Angeles Times stated that she's '…poised for pop stardom' while Vogue declared she's 'Taking Over the World.'
Her versatility as a performer has captivated audiences around the world. Whether she's delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage.