Since first being introduced for a customized Harley-Davidson, Keanu Reeves and co-founder Gard Hollinger’s motorcycle company, ARCH Motorcycle, has begun creating bikes that are not only optimized for spectacular and reliable riding but also tailored to their riders. Now, after launching in 2011, the duo is ready to show the world what these bikes are capable of. After establishing themselves in the production of world-class bikes, Reeves and Hollinger made their debut in professional racing at MotoAmerica, the premier motorcycle road racing series, documented in Samsung TV Plus’s new six-part docuseries, Hooligans: The ARCH Racing Project.
“We’re gonna die, so let’s have fun,” Hollinger and Reeves joke in the trailer for Hooligans, a nod to the Super Hooligan National Championship. They tease, but the ARCH co-founders dedicated themselves to putting together a team of racers and crew with the grit to go head-to-head with road racing’s elite riders in a high-stakes, high-octane competition. The miniseries takes viewers behind the scenes, from inception to the track, turning their bespoke street bikes into racing bikes.
In this interview with Collider’s Steven Weintraub, Reeves and Hollinger discuss “bucking” industry trends and break down the engineering of their new 2S-R, and look to its future as they continue to innovate. They talk about finally joining the racing world and the surprising reception from the community, plus Reeves shares an exciting, deadly tease for his upcoming Warner Bros. sci-fi adventure with Deadpool director Tim Miller.
'Hooligans: The ARCH Racing Project' Shows a Different Side of Keanu Reeves
Reeves compares the evolution of his beard to that of David Letterman's.
COLLIDER: The thing I noticed after watching the first episode is, Keanu, I've been speaking to you for at least 15 years, and I can honestly say I've never seen you so happy and energized and just excited as you were in that first episode. Is that the way you are all the time behind the scenes at ARCH?
KEANU REEVES: Yes.
[Laughs] It's a new side. You were really animated. It was great.
REEVES: Yeah, when things are going good, and we have opportunity in front of us, and things go good, yeah, man. Happy days.
I could also tell where you were in the filming process based on how large the beard was getting. How much were you thinking about the facial hair and the explosion of the beard?
REEVES: [Laughs] I know. It got kind of ridiculous. I kind of let it go. When you finish a film, sometimes you just want to let it go. You don't want to shave. You don't want to do anything. Just look at David Letterman. He had to shave every day and be that guy for, whatever, 20 years. Then he finished doing that Letterman show, and his beard went… That's PTSD. He's got a PTSD beard. It looks great on him. It's crazy.
GARD HOLLINGER: PTSB.
REEVES: He's got PTSB. And I have some PTSB, too, sometimes.
Gard, Keanu’s asked you to do some pretty crazy things while at ARCH. What's the craziest thing he's asked you to do, and is it, “Let's race when we have one prototype bike and one motor?”
HOLLINGER: No, it started with, “Let's start a motorcycle company.” [Laughs] I don't know. I'm a little crazy, too, so I guess I never look at anything as “crazy.” It's a new challenge. A new opportunity, you know?
Keanu Reeves and Gard Hollinger Have a Unique Perspective on Chasing Motorcycle Industry Trends
"We're not bucking a trend. We're just doing what we do."
I was doing some research, and I read this by someone who writes a lot about motorcycles. They said, “In an era dominated by liquid cooling and oversized radiators, the 2S-R bucks the trend entirely. No radiator in sight. Instead, traditional cooling fins paired with a dedicated oil cooler manage engine temp.” Can you talk about why you decided to do this and go against what I guess a lot of people are doing right now?
HOLLINGER: Yeah, man, it reminds you of what an American V-twin has always been. You know, a big air-cooled V-twin.
REEVES: [Makes engine revving noises] “Head out on the highway, looking for adventure!”
I'm sure that this is a big point of discussion. When everyone is going one direction, do you want to go the other way?
HOLLINGER: Have you heard of ARCH Motorcycle? [Laughs]
REEVES: We're not bucking a trend. We're just doing what we do, and hopefully people love what we make. That's kind of it. I mean, Harley-Davidson is doing okay, and they're creating a lot of different motorcycles and adjusting to how they perceive markets and creating innovation, etc., etc. So, I don't feel like we're outsiders or trying to do things that people aren't doing because everybody else is doing what they're doing.
HOLLINGER: Yeah, we're just doing our thing.
REEVES: We're just doing our thing, Steve.
Clearly, you know what you're doing, due to the success. Again, I've only seen the first episode. This being essentially a pre-production bike, I would imagine this is the heaviest and the slowest it's ever going to be. What did you learn over the last year? As you refine the process, it’s going to get lighter and faster.
HOLLINGER: Yeah, it's definitely gotten lighter and faster through the process through last season. Then we'll take what we learned from that and put that back into the heavier, slower production motorcycle in a way.
One of the things I read is that this bike that you raced with might be the one that's going into a production model, like a more mass-produced model. Am I completely wrong?
HOLLINGER: No. It started with a test motorcycle that we built during the development process for our next generation of our motorcycles, and then we took that and slowly turned it into a race motorcycle. Really, a lot of it's to learn to feed back into the production motorcycles.
One of the things I know is very important for all racing companies is sponsors. You talk about it in the series. How did the success of placing in the Top 10 at Daytona lead to possibly more sponsors? How did it go through the year when people realized, “Wait, this company is the real deal?”
REEVES: It didn't make it worse. It definitely didn't make it worse. Some of our sponsors are returning, so I think that's really the best vote of confidence.
HOLLINGER: And we have some new sponsors. So, I think it didn't make it worse and it actually made it better.
That's what I mean. I would imagine, being honest, Keanu, with your status as a movie star, a lot of people know your company with Gard. It has to help with sponsors, especially if you're placing. I would imagine people would want to be involved.
REEVES: Yeah. Sometimes they are, sometimes they're not. What's been really cool, though, for me and I think for everyone involved, is just the enthusiasm. Sure, you can speak to some people liking what I've done in films, etc., but really, fans of the brand, fans of ARCH Motorcycle, we really felt so much support from everyone at the racetrack, of just like, “It's so cool that you guys are here. A new American team, trying to do what you're doing.” That was really not expected, and really, really heartwarming and cool.
Now everybody's out to get us. But the fans and people at the racetrack who are not racing, and the paddock, for the first year, really gave us a lot of support.
I would also imagine, though, that they want more eyeballs on motorcycle racing.
HOLLINGER: So do we.
REEVES: So do we.
Keanu Reeves' First Original Action Movie Since 'John Wick' Is 'Groundhog Day' With Sharks
The film comes from 'Deadpool' director Tim Miller.
I'm sure that’s one of the reasons you guys are doing press today, to raise awareness. Before I run out of time, Keanu, I'm a big fan of Tim Miller. And I know you're getting ready to film something with him in the Dominican Republic.
REEVES: Yeah.
What can you tease about this project, and what made you say, “I need to do this?”
REEVES: Sharks. Time machine. Groundhog Day.
Everything you just said sounds fucking amazing.
REEVES: Yeah, man!
Does that mean you're spending a lot of time in the water? Is that something that you're looking forward to?
REEVES: Yes. And getting eaten by sharks.
Hooligans: The ARCH Racing Project premieres on Sunday, July 12, on Samsung TV Plus, with new episodes airing weekly through August 16.
Release Date June 26, 2026
Network Samsung TV Plus









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