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Justin Hemmes has been going all out for Chanel's arrival in Australia for the French fashion label's first show Down Under.
After hosting a pre-runway shindig at his sprawling Vaucluse estate the night before the launch of the Chanel Cruise Collection.
On Thursday, he attended the catwalk show at Barangaroo with his model partner Madeline Holtznagel on his arm.
Madeline dared to bare in a semi-sheer turtleneck sweater in black, under which she went braless.
The see-through fabric offered a glimpse at her bust, and clung close to her figure.
The 33-year-old added a flirty Chanel skirt, which was also see-through, and featured white wool pom-poms and a pearl tassel belt.
Justin Hemmes (left) has been going all out for Chanel's arrival in Australia for the French fashion label's first show Down Under
On Thursday, he attended the catwalk show at Barangaroo with his model partner Madeline Holtznagel (left) on his arm
She matched her pearl and gemstone dangling earrings to her black and white outfit and finished the ensemble with strappy black heels.
Madeline slicked her dark blonde hair off her face and carried a quilted Chanel shoulder bag dangling off her wrist.
The billionaire pub baron, 54, was casually chic in a black polo shirt and matching trousers, as well as wearing deep brown leather loafers.
The A-list flooded into Barangaroo for the Australian launch of the Chanel Cruise Collection, with Kylie Minogue, Margot Robbie and Nicole Kidman in attendance.
The night before, Hemmes had held a party at his estate, The Hermitage, where a hand-picked collection of Australia's most influential names gathered behind closed doors for what insiders have dubbed the city's latest social battleground.
The exclusive cocktail soirée served as the unofficial curtain raiser to Chanel's highly anticipated Cruise 2026/27 show, a fashion spectacle that has already sent Sydney's social set into a frenzy.
Madeline dared to bare in a semi-sheer turtleneck sweater in black, under which she went braless
The see-through fabric offered a glimpse at her bust, and clung close to her figure
The 33-year-old added a flirty Chanel skirt, which was also see-through, and featured white wool pom-poms and a pearl tassel belt
The luxury French fashion house has managed to achieve what few brands can: turning a runway show into the most sought-after invitation in the country.
Sources tell the Daily Mail the guest list at The Hermitage read less like a party invite and more like the seating chart at Australia's power table.
Among those spotted arriving at the harbourfront mansion were Hollywood superstar Margot Robbie, actor Joel Edgerton, Vogue Australia chief Christine Centenera and Mia Hewitt, the daughter of tennis star Lleyton Hewitt and his actress wife Bec.
The Inspired Unemployed duo Matt Ford and Jack Steele were also among the carefully curated crowd, mingling alongside internationally recognised DJ and producer KSMBA, fashion figure Nathan Tito, rising basketball star Charlisse Leger-Walker, celebrated photographer Lachlan Bailey and DJ Milly Gattegno.
Host Hemmes was naturally front and centre, accompanied by partner Madeline Holtznagel as guests filtered through the sandstone estate overlooking Sydney Harbour.
The group were then seen dining on canapés and sipping on Chablis, with several guests puffing away on cigarettes.
A noticeable contingent of talent managers, publicists and media identities were also said to be present.
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