Jenna Bush Hager Teases "Special Accessory" for Today's Halloween Bash

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Jenna Bush Hager and Savannah Guthrie Share Their Sweet Halloween Tradition

Treat yourself to this Halloween teaser.

With only a few days to go until Today’s highly anticipated holiday episode, Jenna Bush Hager confirmed she's cooking up something sweet for her costume.

"I have an extra special accessory this year,” she told E! News during Today’s Girls Getaway with co-host Sheinelle Jones. “We love Halloween.”

“Sheinelle said this, it's like our prom or our homecoming,” Bush Hager noted. "Everybody's in, and I think that's also such a fun environment to work, where people are enthusiastic about what we do and not like, 'Oh, this isn't cool.' We’re all in.”

And much like Today viewers, Bush Hager and Jones can’t wait to see what their co-anchors, including Craig Melvin, Savannah Guthrie and Al Roker, dress up as.

"We come out with wonder too,” Jones shared. “It’s kind of fun to not know what the other is doing, so that when it all comes together, you're like, 'Oh!' So I actually try not to ask."

"Like right now, I have no idea what Craig is, or I don't know what Al is," the Today with Jenna & Sheinelle co-host explained. "Somehow it all comes together."

This year, Today's spooktacular Halloween episode will take place on Friday, Oct. 30.

"Just as much as I hope the readers are looking forward to it," Jones noted, "so are we."

John Nacion/Getty Images

It's hard to believe it's already been a year since fans fell crazy in love with Jones' Beyoncé costume—who could forget her Cowboy Carter-inspired ensemble?

She even got in formation to perform a dance routine on Today. As the journalist shared with E! News at the time, "I made it up in my living room."

John Nacion/Getty Images

Meanwhile, in a groundbreaking move, Bush Hager transformed into Anna Wintour for Today's 2025 celebration, alongside Guthrie, who dressed up as The Devil Wears Prada character Miranda Priestley.

“I feel very Anna,” Bush Hager, who donned Wintour's signature bob and accessories for the episode, told Today at the time. “Sunglasses on, most important, inside.”

So, what will the Today co-hosts dress up as this year? While we wait for the reveal, keep reading to see all the celebrities who've already kicked off Halloween 2026.

Universal Studios Hollywood

Jerry O’Connell & Rebecca Romijn with daughters Charlie and Dolly

The actors, along with their twin daughters, enjoyed a family fright night at Halloween Horror Nights at Universal Studios Hollywood on Oct. 16.

Universal Studios Hollywood

Keke Palmer

The 'Burbs star was right at home with scary creatures at Universal Studios Hollywood’s Halloween Horror Nights on Oct. 17.

Nick Velasco

Victoria Justice

The actress hosts a living dead-themed bash for her new single "Love Zombie: The Resurrection" at SAY YES in Hollywood presented by Chips Ahoy! and Avion Tequila.

Universal Studios Hollywood

Nicole Richie

The style icon was all smiles at Universal Studios Hollywood’s Halloween Horror Nights on Oct. 16.

Kelly Lee Barrett for Cinespia

Janelle Monáe

The singer paid homage to Carrie during a Cinespia screening presented by Amazon MGM Studios and Prime Video on Oct. 10.

Araya Doheny/Thirteenth Floor Entertainment Group

Brock Davies & Scheana Shay

The Vanderpump Rules alums got an early start on spooky season at the Los Angeles Haunted Hayride on Sept. 25.

Universal Studios Hollywood

Whitney Cummings & Miranda Cosgrove

The besties braved the scares together at Universal Studios Hollywood’s Halloween Horror Nights on Oct. 17.

Hamilton Pytluk/Universal Studios Hollywood

Jack Osbourne & Pearl Osbourne

The father-daughter duo transformed into scareactors at Universal Studios Hollywood's Halloween Horror Nights on Oct. 1 and used their new scare skills to frighten guests in the "Ozzy Osbourne: Prince of Darkness" haunted house.

Andrew Leos/ Universal Studios Hollywood

Drew Scott

The Property Brothers co-host faced the screams and scares of Halloween Horror Nights at Universal Studios Hollywood on Sept. 20.

Andrew Leos/ Universal Studios Hollywood

Mason Thames & Mckenna Grace

The actors put their courage to the test during a night out at Halloween Horror Nights at Universal Studios Hollywood on Sept. 19.

Araya Doheny/Thirteenth Floor Entertainment Group

James Charles

The makeup mogul looked drop dead gorgeous at the Los Angeles Haunted Hayride on Sept. 25.

Hamilton Pytluk / Universal Studios Hollywood

Sydney Sweeney

The actress celebrated her birthday with friends at Universal Studios Hollywood’s Halloween Horror Nights on Sept. 17.