Jay-Z, Beyoncé's Daughters Rumi, Blue Ivy Step Out at Super Bowl 2026

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Who run the world? Tonight, it's Blue Ivy Carter and Rumi Carter.

Jay-Z once again brought his and Beyoncé’s daughters along to celebrate Super Bowl LX at Levi’s Stadium in Santa Clara, Calif., where his company Roc Nation is in charge of the annual halftime performance—which will feature Bad Bunny—for the seventh year in a row.

Blue, 14, arrived ready to celebrate, jumping for joy in one photo as she sported a black letterman jacket, sunglasses and jeans. Rumi, 8, meanwhile, sported a white T-shirt with a pink bunny backpack.

Beyoncé—also mom to Rumi’s twin brother Sir, 8, with Jay-Z—opted to stay on the sidelines for the major moment as the “Empire State of Mind” rapper had a solo day out with his girls.

And it’s a tradition the trio have taken on in recent years as Blue and Rumi stepped out to support their dad at the 2025 Las Vegas match up that saw the Philadelphia Eagles take home the Vince Lombardi Trophy over the Kansas City Chiefs.

For that occasion, Rumi and Blue wore matching bell-bottomed blue jeans and black jackets and walked hand-in-hand with their dad as they made their way onto the field. Rumi, taking after mom, was a total performer, waving to fans in the stands as she was guided across the field by her dad in videos shared on social media.

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And while Blue and Rumi spend the Super Bowl with dad, they were also a regular part of mom Beyoncé’s Cowboy Carter tour last year, as they often joined the Grammy winner during her performance of “Protector” to stand by her as she sang the song—which features Rumi in its intro.

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Meanwhile, Blue also proved her performing prowess on both the Cowboy Carter and Renaissance tours, as she danced backup during “My Power” and “Déjà Vu.” Indeed, Blue had to prove her abilities not just to her mom’s fans, but also to her parents, as Beyoncé and Jay-Z initially didn’t want her to perform when the first tour kicked off in 2023.

"I did not think it was an appropriate place for an 11-year-old on a stadium stage,” Beyoncé admitted in Renaissance: A Film by Beyoncé. “All the things that I had to go through—the obstacles I had to overcome—prepared me, and she hasn't had that struggle.”

But after a lot of practice—and showing her mom that she wouldn’t let online criticism break her soul—the “Love on Top” singer was won over by her teen.

“Blue is fearless,” she later said. “What I love the most is she becomes fearless, and I can see the growth and the confidence and her trusting herself more and more.”

For more stars who stepped out at the 2026 Super Bowl, keep reading…

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Jay-Z, Blue Ivy Carter and Rumi Carter

Jay-Z brought his and Beyoncé's daughters—age 14 and 8—to the 2026 Super Bowl in Santa Clara, Calif.

Kevin C. Cox/Getty Images

Travis Scott

The rapper snapped pics ahead of the big game between the Seattle Seahawks and New England Patriots.

Neilson Barnard/Getty Images

Jon Bon Jovi

The longtime Patriots fan attended the game to introduce his fav NFL team before kickoff.

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Chris Pratt

The Marvel star—who was on hand to officically introduce the Seattle Seahawks—turned the day into a father-son outing.

Kevin Mazur/Getty Images for Roc Nation

Travis Kelce

The Kansas City Chiefs tight end—who is engaged to Taylor Swift—didn't make the finals this year, but still showed his support from the sidelines.

Kevin C. Cox/Getty Images

J Balvin

The Latin Grammy winner completed his game day look with a black beret and shades.

Patrick T. Fallon / AFP via Getty Images

Brian Baumgartner

Now, the Office actor just needs some of his famous chili to level up his Super Bowl experience.

Neilson Barnard/Getty Images

Ty Dolla Sign and Flavor Flav

The musicians had their eye on the ball while watching withLive Nation Entertainment CEO Michael Rapino.

Kevin Mazur/Getty Images for Roc Nation

Rob Lowe and Marcus Allen

The pair celebrated at the Super Bowl LX Pregame at Levi's Stadium.