It’s primetime for conspiracy theorist video creators

In the days since this year’s White House Correspondents’ Dinner was cut short when shots were fired at the event, there has been a boom of conspiracy theory videos created by people who insist that the entire situation was a false flag operation. These kinds of theories are nothing new, but the way they’re spreading now is a reflection of how reaction video culture is reshaping our social media landscape. And even though the initial chaos around the shooting has started to die down, content creators are still posting about what “really” happened.

There is still much we do not know about Cole Allen, the 31-year-old suspected shooter who allegedly traveled from Los Angeles to Washington, DC, ahead of the WCHD and was staying in the same Hilton where the event was held. But that has not stopped content creators from flooding platforms like YouTube, TikTok, Instagram, and X with videos purporting to have more insightful takes on the situation than what’s being reported by the mainstream media.

Many of these videos are shot in people’s cars — a recurring trope for influencers recording themselves eating or doing makeup tutorials. Others keep things casual by recording themselves on their porches. Some creators opt for a more professional vibe with setups meant to resemble broadcast news desks. Most of the videos make a big deal out of White House press secretary Karoline Leavitt saying that there would be “some shots fired” at the dinner — a common phrase that means poignant criticisms will be expressed. The videos frame Leavitt’s comments as proof that the shooting was staged as a distraction while the US continues to wage war with Iran ahead of this year’s upcoming midterm elections.

None of these videos reveal anything that hasn’t already been reported out via traditional media outlets. But each of them speaks to the way that this brand of content has become a normal part of people’s media consumption habits and something that creators see as a viable way to capture attention. In the US, trust in traditional media outlets is at a historic low and more people are turning to social media to stay informed about world events. And that shift has given conspiracy-minded content creators a choice opportunity to influence the way people understand reality.

All of this is similar to what happened in 2024 when Donald Trump survived an assassination attempt while campaigning for the presidency. Then, creators rushed to capitalize on the event while also writing it off as a false flag designed to garner sympathy for the Republican nominee. That news cycle and subsequent discourse dragged on for weeks, both because it was a significant moment in an election year and because it was difficult to understand how Trump could have been shot in his ear without sustaining any visible damage afterward.

Many of the newer videos about the WHCD shooting suggest that we should look at these events as a response to the Trump administration’s propensity for spreading misinformation. And while there is no evidence to suggest that the WHCD shooting was, in fact, orchestrated with Trump’s approval, one could argue the administration is at least partially responsible for the way that this idea has gained traction across the internet.

As easy as it is to laugh at the constant barrage of shitposts coming out of the president’s social media accounts and other official governmental channels, they have undoubtedly had an impact on the way that the public thinks about the current administration. By sharing ugly, immature memes and AI-generated images of Trump as a Christlike figure, the White House has told people that nothing is to be taken seriously and everything can be turned into a crude joke. And at a time when all of the internet’s biggest social media platforms have begun encouraging their users to upload videos of themselves while chasing engagement, it makes sense that many would see this past weekend’s shooting as a chance to boost their profiles.

Trump has made nonsensical “jokes” a significant part of his political brand, and people are responding with very similar energy.