Instagram is rolling out a new way for creators to share videos. The social media platform is introducing a new trial setting for Reels -- when enabled, the video will only be shown to people who don't follow you. Trial Reels are available now globally.
At first, it might seem counterintuitive to hide content from your followers. However, the idea is to help creators experiment with new kinds of content, whether it's in a different format or about a different topic that may not be of interest or appeal to your usual audience. Creators who had early access to the feature said it was good for reaching new accounts, participating in trends and expanding beyond their niche. Instagram provides analytics on trial videos (including views, likes and shares) about 24 hours after they are shared.
Trial Reels are not shown to your followers.
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Early feedback from analytics and other accounts can help you understand how your new videos are being received. It's like you're soft-launching your videos -- you get a chance to see how a video performs without showing it to your whole audience. If you eventually decide you want to show it to your followers, you can switch it out of trial mode and change the setting to "share with everyone." You can also play around with your settings to have Instagram automatically share videos doing well.
To create a trial Reel, go through the typical creation process and simply toggle on the "trial" widget before tapping post. Nobody will be able to see the trial videos on your profile, but they'll pop up with the rest of your Reels if you choose to share them with your followers later.
For more, check out other Instagram features to level up your posts and what to know about Instagram teen accounts.
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