Inside the VERY diverse earning potential of this year's I'm A Celebrity... Get Me Out Of Here! campmates - from a lifechanging £3MILLION windfall to nothing at all!

2 weeks ago 9

After three weeks, thousands of jungle critters and confirmation of a thoroughly deserving winner in McFly star Danny Jones, the 24th series of I'm A Celebrity... Get me Out Of Here! is finally over. 

But as this year's contestants return to normality, they can expect their fortunes to change considerably as a result of appearing on the long-running show. 

And little wonder; despite launching on ITV1 some 24 years ago, the show still commands viewing figures impressive enough to turn even its lesser known stars into household names overnight.

This year's launch was watched by a peak of eight million viewers, with an average of seven million, on par with last year's series but down from the nine million achieved in 2022, when the show emerged from the global pandemic and returned to Australia for the first time since 2019. 

Those figures dwarf the 2.2 million gained during the 2024 launch of ITV2 reality TV juggernaut Love Island - the show responsible for turning seventh place I'm A Celeb contestant Maura Higgins into a star. 

And it's Maura who could benefit the most from her appearance on the show, with Brand and Culture expert Nick Ede predicting an astronomical rise in earnings over the next 12 months. 

After three weeks, thousands of jungle critters and confirmation of a thoroughly deserving winner, the 24th series of I'm A Celebrity... Get me Out Of Here! is finally over

McFly star Danny Jones beat Coleen Rooney to be named King Of The jungle on Sunday evening

'I can see Maura being offered more TV hosting roles and also modelling and brand endorsement contracts,' he told MailOnline. 

'With her relationship with Pete Wicks being confirmed too I think that together they could earn a lot and even land their own reality show together too.

'I can see Maura presenting on This Morning and also following in the footsteps of Olivia Attwood and Zara McDermott and being give her own documentary series and hosting roles too. 

'She has amassed a four million social media following and this will allow her to command big money for posts and promotions.' 

Ede also predicts higher earning potential for finalist Coleen Rooney, whose down-to-earth attitude endeared her to viewers of the hit show. 

He said: 'Coleen has really shown the UK who she is and its been refreshing to see what a great personality she is. 

'She has already successfully had her own documentary on Disney+ and with her love for fashion and family I can see her being offered her own show or presenting jobs too. 

'With over one million followers she can command good money for promoting on her platform and with her honest and down to earth approach she will be offered a lot for endorsements.' 

But it is former Love Island contestant Maura Higgins who stand to earn the most over the coming year, with Brand and culture Expert Nick Ede predicting she could rake in £3million 

Ede also predicts higher earning potential for finalist Coleen Rooney, whose down-to-earth attitude endeared her to viewers of the hit show

I'm A Celebrity... Get Me Out Of Here! class of 2024 - potential earnings


Maura Higgins - £3million

Coleen Rooney - £2million

GK Barry - £2million

Danny Jones - £1.5million

Oti Mabuse - £1.5million

Reverend Richard Coles - £1.5 million

Tulisa Contostavlos - £1million

Alan Halsall - £750,000

Barry McGuigan - £500,000

Melvin Odoom - £250,000

Dean McCullough - £100,000

Jane Moore - nothing

Semi-finalist Oti Mabuse has also boosted her coffers, with Ede predicting renewed interest in her forthcoming stage show as a result of her appearances min the jungle camp.   

'Oti is well on her way to become a national treasure and I can see her being offered lots more hosting gigs.

'In 2025 she's going on tour with her stage show and as a yummy mummy I am sure fashion brands will jump at the chance to create collections with her.' 

Ede also believes influencer GK Barry will profit significantly, with the Brand and Culture expert predicted to earn £2million through social media fees, public speaking and a potential book deal. 

Despite winning Sunday evening's final, McFly star Danny Jones could also expect to increase his earnings by £1.5 million over the coming year, according to Ede. 

'I can see him being offered advertising deals and personal appearance fees as well as hosting jobs too,' he said.

There's also a potential payday for Tulisa Contostavlos, despite the N-Dubz singer leaving Australia under a cloud following her third place elimination from the show, 

'Tulisa came across really well and as a way or relaunching her career its been a perfect platform,' said Ede. 

'Something went wrong when she came out of the jungle and it was all a bit overwhelming for her but she has a huge fanbase and she will be being offered deals for a book, TV documentary and more.' 

There's also a potential payday for Tulisa Contostavlos, despite the N-Dubz singer leaving Australia under a cloud following her third place elimination from the show

Semi-finalist Oti Mabuse has boosted her coffers, with Ede predicting renewed interest in her forthcoming stage show as a result of her appearances min the jungle camp

Elsewhere, Ede believes former Communards star Reverend Richard Coles may well benefit from his unlikely friendship with TikTok influencer GK Barry. 

'He is a very successful writer and I can see this carrying on and also he will be offered more documentaries to author too. 

'His unusual relationship with GK makes their pairing perfect for TV so I can imagine he will be offered a Simple Life style road trip treatments with GK and an odd couple who could become TV gold. 

'I can also see him doing a Q&A style theatre tour and release another book.' 

While the likes of DJ's Melvin Odoom and Dean McCullough can expect to earn £250,000 and £100,000 respectively through hosting roles and TV appearances, Ede thinks first evicted campmate Jane Moore will struggle to boost her income. 

'I don’t think shell get much work post the jungle she will go back to her day job on Loose Women, he said.' 

Meanwhile Professor Jonathan Shalit of Intertalent Group 

'Women always make more money than men as fashion, and endorsement always so much more lucrative,' he told MailOnline. 'Numbers of social media following and engagement will be the pivotal, factor in earnings. 

'The big commercial winners this year will be Coleen, Maura, Oti, GK, Tulisa and Danny.' 

Elsewhere, Ede believes former Communards star Reverend Richard Coles may well benefit from his unlikely friendship with TikTok influencer GK Barry

While the likes of DJ's Melvin Odoom and Dean McCullough can expect to earn £250,000 and £100,000 respectively through hosting roles and TV appearances, Ede thinks first evicted campmate Jane Moore will struggle to boost her income

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