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When US president Donald Trump launched his own meme cryptocurrency on January 17, days before his return to the White House, I was halfway up a Swiss alp, attending a crypto conference in the town of St. Moritz.
Memecoins, which typically have no purpose beyond financial speculation, were having a moment. The previous year, millions of new memecoins had flooded the market; a few, like Fartcoin, had rocketed to billion-dollar valuations. Pump.Fun, a platform for launching and trading memecoins, had become one of the fastest-growing crypto launchpad businesses ever. Now, the soon-to-be president was getting in on the act.
Over lunch on the second day of the conference, beneath the ornate stucco ceiling and golden chandeliers of the venue’s dining hall, I located a table designated for a conversation about memecoins. Whereas other tables were half full, the memecoin workshop was oversubscribed; latecomers pulled up chairs to create two full rows.
The discussion was led by Nagendra Bharatula, founder of investment firm G-20 Group. Bharatula had recently coauthored a paper arguing that memecoins, despite their juvenile spirit, had a place in professional investors’ portfolios. In the six months prior, a basket of 25 “bluechip memecoins”—an oxymoron if ever there was one—had outperformed bitcoin by 150 percent, he pointed out. Some of the attendees murmured their approval.
Since then, the shine has come off the memecoin market. The paper value of Trump’s coin, which climbed to a peak of $14 billion two days after its launch, has cratered to roughly $1 billion. Hundreds of thousands of small investors lost their shirts. Pump.Fun’s daily revenue, a proxy for the overall appetite for memecoin trading, is barely more than a tenth of what it was in January. The memecoin gold rush has spawned a raft of litigation.
Next up: the stablecoin. If memecoins are symbolic of reckless abandon and unflinching profiteering in cryptoland, stablecoins are a symbol of the industry’s search for purpose and respectability. Designed to hold a steady $1 valuation, stablecoins are pitched by proponents as a faster and cheaper way to make everyday payments and international money transfers.
In a year in which the US has declared itself open for crypto business, where previously crypto firms feared regulatory backlash under the Biden administration, stablecoins have supplanted memecoins as the coin à la mode—and punctured the mainstream.
Though stablecoins have been around since 2014, they have predominantly been used by crypto traders as a safe harbor during bouts of market volatility, not by regular people. The concept has also faced resistance from regulators skeptical of a new form of money; Diem, a stablecoin venture incubated at Meta, famously shuttered in 2022 in the face of broad-based opposition.
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