I've hand-picked the 99 best Prime Day deals — up to 65% off Apple, Lego, Dyson, Kindle, Samsung, and more

1 week ago 8

The best Amazon Prime Day deals

The day has arrived: Amazon's 2026 Prime Day sale is officially live, with thousands of deals on everything from coffee makers, robot vacuums, and smart home devices to MacBooks, TVs, smartwatches, and more.

• Shop Amazon's full Prime Day sale

As TechRadar's deals editor, I've been working with my team of tech experts to rank Amazon's 99 best Prime Day deals. We're selecting products on sale at record-low prices, most of which the TechRadar team has reviewed from brands like Apple, Samsung, Ninja, Dyson, Keurig, and Sony. Every single product that's listed has been vetted and offers incredible value thanks to today's discounts.

Below I've listed links to Amazon's most popular Prime Day categories, followed by the top deals from day one, like the Apple Watch 11 on sale for $279, a whopping $1,450 discount on LG's 65-inch C5 OLED TV, and the biggest discounts from Prime Day, up to 65% off Amazon's own devices.

I'm also live-blogging today's sale, along with my team at TechRadar, highlighting our favorite products and bargains throughout the day. Just keep in mind, you must be a Prime member to shop today's sale, and if you aren't already a member, you can sign up for a free 30-day trial.

The top 13 Prime Day deals from day one

Best Prime Day smartwatch & fitness tracker deals

Deals selected by

I'm TechRadar's lead for US deals and TV discounts, and I've been in this role for the past nine years. I have significantly more experience than that, though, having worked in e-commerce for 11 years. No one has combed through more deals than I, I promise you.

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Live updates

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2026-06-23T12:44:15.453Z

A new record-low price for the Apple Watch 11

The latest Apple Watch 11 just keeps getting cheaper. It was already at its lowest price ever at the end of last week, but now dropped by another $20 for Prime Day. This new record-low makes it a great time to buy Apple's best and latest wearable, with great upgrades to battery life, display, and watchOS features.

Apple Watch Series 11: was $399 now $279 at Amazon

2026-06-23T12:32:13.846Z

The best-selling Fire TV Stick 4K for only $25

Amazon Fire TV Stick 4K Max pictured on a wooden surface

I'm kicking off today's live blog with a Prime Day classic: Amazon's best-selling Fire TV Stick 4K is down to $24.99 — that's a whopping 50% discount.

This more powerful version of the Fire TV Stick streams shows and movies in ultra-high-definition 4K resolution, offers access to all major apps, boasts speedy performance and a more reliable Wi-Fi connection, as well as support for voice controls through Alexa.

A bargain basket-filler to get you started.

Amazon Fire TV Stick 4K: was $49.99 now $24.99 at Amazon

2026-06-23T12:16:29.751Z

Welcome to day one of Amazon's four-day Prime Day event. Day one always has the best and most exciting deals, so my team and I are looking forward to sharing our favorite offers throughout the day.

Something to keep in mind while shopping today's sale is that the hottest offers will sell out before the sale is over. Our advice is: if you see a record-low price on an item you want, add it to your cart and check out now before it's too late.

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