Published on June 20, 2025 at 9:00 AM
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Another day, another aesthetic. TikTok has struck once again with its unmatched ability to devise trends to inform our shopping purchases. In the past month alone, our FYPs have been consumed with diaper shorts, collagen face masks, recession core, and the unexpected resurgence of Hervé Léger's iconic bandage dress. The latest one to join the TikTok fad ecosystem? A New England Summer.
What Is the New England Summer Aesthetic?
Though it seems like another overstimulating trend to understand, the New England Summer is as conspicuous as it sounds. TikTokers and perpetual consumers are particularly fascinated with the region's lifestyle this season, which consists of various elements. Think: month-long trips to a summer house in Nantucket, grabbing lobster rolls after sightseeing in Portland, sunset sailing on Newport blue waters, and sun-bathing on Martha's Vineyard's iconic beaches.
And of course, these warm-weather escapades wouldn't be complete without the right outfit, which we've gathered just for you. We're talking chic finds from Reformation, poolside makeup must haves, and crustacean accessories similar to the TJ Maxx lobster bag that once dominated the app. We also found the perfect striped pillow for the home decor lover. Ahead, shop our coastal picks that will help you nail the trend, even if you aren't hitting the New England coastline this summer.
Looking for something specific? Browse through our categories for easier shopping:
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Sunglasses
Aire Fornax 53mm Oval Sunglasses ($44)
Sunglasses are a summer staple, but a black pair is a New England Summer must have. Small frame glasses are having a moment right now, and this oval style from Aire is the epitome of subtle luxury. It comes in three other colors, including brown and red.
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Chinos
Banana Republic Blend Pull-On Pant ($48, originally $100)
White is a staple summer color to wear, and these pants from Banana Republic are a great indicator. They're made from a luxe linen-blend and come with an elasticated back waistband, making them the ideal comfortable bottom for the season. Whether you're headed to midday brunch overlooking Cape Cod or your first night out, these pants are a must-grab. Plus, you can get an extra 20 percent off at checkout for a limited time.
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A Gingham Dress
Abercrombie & Fitch Smocked Tie-Front Mini Dress ($64, originally $80)
From walks on the quaint streets of Oak Bluffs to sunset bike riding in Newport, this gingham dress from A&F surely fits the bill. Made from the brand's soft, lightweight cotton fabric and featuring elegant details like a slightly gathered elastic waist and scooped neckline with a tie at the bust, you'll never want to take it off. It also comes in other prints and colors like red and blue floral.
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A Boat Shoe
Sperry Authentic Original Boat Shoe ($100)
A New England boat day calls for only one thing: boat shoes. Styles from the classic brand have been enjoying a resurgence lately, and this white leather pair is a great way to tap into the trend. You can also grab other colors like pastel blue and navy for the ultimate nautical vibe.
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A Midi Dress
Reformation Ryden Knit Dress ($111, originally $148)
While the New England summer aesthetic is a rather understated, modest trend, the iconic LBD still fits in just right. And this bandeau midi version from Reformation is an immediate showstopper. Made from an eco-friendly lyocell and spandex blend, you're bound to feel your most confident. It also runs large, so be sure to size down for that snug fit.
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A Lobster Clutch
America and Beyond Coastal Claw Beaded Clutch ($149)
As if a lobster vest and cap wasn't enough, yes, you do need a clutch with the bright crustacean. From its cutout handle to its vibrant blue gingham print, this bag is the ultimate statement-making accessory. It also comes with handy pockets to store all your must haves. It may not be the viral TJ Maxx bag, but it's just as chic (and beachy).
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A Lip Gloss
Topicals Slick Salve Glossy Lip Balm ($16)
Looking for a product that doubles as a lip balm suitable enough for a pool day and a sultry gloss for dinner? The answer is this Slick Salve from Topicals. This barrier-building balm not only delivers an excellent pigment, but also hydrates and soothes dry lips, thanks to ingredients like hyaluronic acid and rice bran wax.
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Sunscreen
Vacation Classic Whip SPF30 ($22)
Sunscreen is a vacation essential, and there's no better pick to grab than this mousse from Vacation. It may look heavy, but with its beeswax and mineral oil formulation, it's actually lighter than air. Not to mention, its scents feature notes of coconut and banana for the perfect long-lasting fragrance.
Eye Masks
Summer Fridays Jet Lag Eye Patches ($24)
Eye masks are no longer just for indoor wear. Whether you're headed to the pool or enjoying breakfast overlooking navy blue waters, these Summer Fridays patches will not only depuff your eyes, but help you achieve maximum relaxation. I've even tried it and experienced an instant glow, which you can read more about in my Summer Fridays Jet Lag Eye Patches review.
Editor Quote: "When I first put them on, I felt a hydrating sensation that instantly absorbed into my skin, which was especially impressive being that my undereye area tends to get dry from time to time. And while wearing them didn't totally eliminate my dark circles, my eyes looked noticeably brighter and refreshed — even though I didn't get eight hours of sleep. I can tell that if I incorporated these into my daily regimen, I'd see even more of a significant difference with my undereyes. Plus, the patches are super chic and make you feel like you're getting the experience of a luxurious facial right at home." — Naomi Parris, assistant editor, Shopping
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A Hybrid Fragrance
Sol de Janeiro Cheirosa 39 Hair & Body Perfume Mist ($25)
After being a beach bum all day, you'll need the perfect fragrance to freshen up. That's exactly why Sol de Janeiro's Cheirosa 39 was created. The brand released the coveted scent (again) that contains notes of tropical gourmand, whipped coconut cream, tropical orchid, toasted praline, and my personal favorite — vanilla. Whether you're on the go or indulging in your vacation night out routine in full force, it's definitely New England Summer-worthy. I've already started wearing it, and trust me, it's worth the hype.
A Skin Tint
Milk Makeup Hydro Grip Gel Skin Tint ($36)
For those days you don't feel like doing a full glam, consider Milk's latest skin tint. The viral product is made with skin-loving ingredients like hyaluronic acid and niacinamide to improve skin texture and boost hydration. Heavily influenced by TikTok, I tried it and found my perfect shade (which is very rare), and it's definitely one of my favorite bases to use. You can read more about my experience wearing it in my Milk Makeup Hydro Grip Gel Skin Tint review.
Editor Quote: "Immediately, I fell in love with the Hydro Grip tint's texture. Admittedly, I went a little heavy with the application initially, but after using the brand's blending brush, the tint instantly absorbed into my skin — similar to how water saturates a sponge. I also loved how it didn't crease over time, so I didn't have to go back in with a setting powder to eliminate any lines. You'd truly have to try it to understand." — NP
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A Towel Set
Zara High GSM Striped Bath Towel Set ($15-$60)
Whether you want to make your Airbnb feel like home or just happen to have a New England beach house, this blue striped towel is the perfect addition to your space. It's made from organically grown cotton, giving you that plush and environmentally-friendly feel.
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An Accent Rug
Safavieh Cape Cod Collection Accent Rug ($38)
This jute and cotton rug is another piece to manifest your New England home dreams. Its meticulously-crafted, handwoven fabric and circular border makes it the perfect accent piece, from your archway to your living room.
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Nautical Wall Art
Jetty Home Red Lobster - Set of 2 ($44)
One more thing for the lobster-obsessed: a wall art set, impressively adorned with — you guessed it — a lobster. It's directly inspired by Cape Cod, and can be customized with any frame of your choosing, from antique gold to natural wood. And of course, you can choose any measurement, including 5" x 7" and 30" x 40."
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Naomi Parris is the assistant shopping editor at PS, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.