Hype Celebrates Multiple Awards for Best Launch and Brand Integration at the 14th Annual Lovie Awards

[PRESS RELEASE – Berlin, Germany, November 7th, 2024]

Onchain super agency recognized for creative excellence in crypto brand strategy and launch innovation

Hype, the on-chain super agency, has been awarded both a Bronze Lovie and the People’s Choice Award in the categories of Best Launch and Best Brand Integration at the 14th Annual Lovie Awards. As a new entrant in the crypto space, Hype has quickly gained recognition for the scale and breadth of its offerings, underscored by these recent award wins.

The Lovie Awards, presented by the International Academy of Digital Arts & Sciences (IADAS), honor exceptional digital work across Europe; celebrating achievements in categories spanning Web3, XR, AI, Apps, Film & Video, Marketing, and more. Entrants from around the continent submitted work representing the latest in digital media and technology.

“Hype has excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, Executive Chair of IADAS. “This award is a testament to the skill, ingenuity, and vision of its creators.”

Hype’s Bronze Lovie and People’s Choice Award for Best Launch recognizes its creative campaign with Taiko, which set a new standard for Layer 2 rollup launches. By designing an immersive world with custom sonic and visual elements, Hype provided the community with a unique mainnet launch experience, marking Taiko’s debut with a distinctive sense of identity and community.

In addition to its success with Taiko, Hype received both the Bronze Lovie and People’s Choice Award in the Best Brand Integration category for its strategic campaign highlighting Optimism’s Superchain. Optimism, a Layer 2 blockchain collective focused on sustainable growth within the Ethereum ecosystem, collaborated with Hype and Jumper to design a journey that introduced users to the ecosystem’s 45+ DeFi applications, highlighting the innovation within the Superchain.

“Since 2017, we’ve been dedicated to shaping the leading ecosystems in crypto through projects that truly benefit their communities,” said Jake Stott, CEO of Hype. “It’s an honour to receive recognition for the vision and effort behind our campaigns. These awards highlight our commitment to creating meaningful experiences that connect new-age brands with their communities. We’re proud to be bringing crypto mainstream.”

As Hype continues to innovate and lead in the crypto space, these awards reaffirm its commitment to fostering meaningful connections that empower communities and enhance brand experiences. For the latest updates on Hype’s projects and initiatives, users can follow Hype on X: @hypepartners

About Hype

Hype is the on-chain super agency redefining brand experiences and community engagement for the crypto generation. Since 2017, Hype’s global team has driven innovation and creative strategy to shape the most influential crypto ecosystems. Through pioneering campaigns in community building, creative content and design, PR, and growth, Hype empowers brands to create lasting, impactful connections with audiences worldwide, continually expanding what’s possible in the crypto space. For more information, users can visit hy.pe.

About The Lovie Awards

The mission of The Lovie Awards is to recognize European Internet excellence in the fields of culture, technology & business—from Europeʼs top digital and creative agencies and content publishers to cultural and political organizations and individual creators. Now in its 14th year, The Lovie Awards continues to celebrate Europe’s most resonant and pertinent stories. With entries from over 35 countries, the Awards reflect the tremendous growth of the Internet as a tool for business and everyday life. Work in English, French, German, Spanish, Italian, Swedish, and Dutch can be entered into six main category types: Apps, Platforms & Software, Film & Video, Podcasts, Social, Marketing, Advertising & PR, Websites & Mobile Sites, Web3 & XR, and Beyond categories—more information at lovieawards.com.