How to preorder the iPhone 17, iPhone Air, Apple Watch Series 11 and more (plus best deals)

Apple's entry-level iPhone models received new upgrades like a 120Hz refresh rate, a ProMotion display (just like the iPhone Pro models), and the A19 chipset. This more efficient processor also extends the iPhone 17 battery for up to 8 hours of video playback. The new iPhone 17 comes in Lavender, Mist Blue, Black, White, and Sage. 

The iPhone 17 starts at $799. 

In addition, a new iPhone Air was announced, dubbed by Apple as the "thinnest iPhone ever." Its titanium frame measures just 5.6 mm. Despite its thin size, Apple calls the new smartphone its most durable model ever, thanks to the ceramic shield found on the front and back of the phone.

The iPhone Air, which starts at $999, is available in Space Black, Cloud White, White Gold, and Cloud Blue.

Meanwhile, Apple's more premium iPhone models have a new redesigned camera module that includes three 48MP cameras, meaning they can flex between various zoom ranges. The telephoto sensor, in particular, can capture at 8X optical quality, thanks in part to the tetraprism design.

The highest-end iPhone 17 Pro Max has the best battery life ever in an iPhone and a bigger display. 

The iPhone 17 Pro and 17 Pro Max come in Silver, Cosmic Orange, and Dark Blue and start at $1,099 and $1,199, respectively. 

Apple has dubbed the new Apple Watch Series 11 the "thinnest and most comfortable Apple Watch," with twice as much scratch resistance and built-in 5G cellular. The watch also promises revamped AI-infused Health features, such as a groundbreaking hypertension feature that can help diagnose high blood pressure over time and a new sleep score feature. 

You can preorder the Series 11 now, and it will be officially available on Friday, Sept. 19. Pricing starts at $399.

New to Apple's most powerful smartwatch is satellite connectivity for emergency messages, pings,  and Find My syncing. The Watch Ultra 3 can last up to 42 hours, the longest rating of any Apple Watch.

On the other hand, Apple's more affordable smartwatch option gets the upgraded S10 chip, the Always On display for the first time, and gesture support like double-tap. New health features include temperature settings and sleep apnea notifications, and the sleep score feature. 

The Apple Watch Ultra 3 and SE 3 are available to preorder now, and will be officially available on Friday, Sept. 19. The Ultra 3 starts at $799, while the SE 3 watch costs $249 for preorders. 

The successor to one of the most popular wireless earbuds has what Apple is calling "over-the-ear performance in a pocket-sized design." It now features twice the active noise cancellation from the previous generation, IP57 sweat resistance, and heart rate sensing during workouts. There is also live language translation powered by Apple Intelligence, which works between multiple AirPods Pro users. 

The AirPods Pro 3 can be preordered now and will be officially available on Friday, Sept. 19. The earbuds remain at the same price as the previous generation: $249.