Holly Willoughby unveils latest business venture as she plans to add to her staggering £10million empire

Holly Willoughby promoted the launch of her new homeware collection with Dunelm on Instagram on Monday.

The TV presenter, 43, unveiled her latest business venture as she plans to add to her staggering £10million empire.

She has amassed the huge fortune not only through her television portfolio, from presenting I'm A Celeb to Dancing On Ice and her new Netflix show Bear Hunt, but a series of lucrative brand deals from Marks and Spencer to Diet Coke.

And now, Holly has released a stunning collection with the home furnishings retailer alongside a cosy advertisement on social media.

With a starting price of £15, Wallpaper, cushions, bedding and curtains reach up to £130 in the floral collection.

She captioned her post: 'Dreaming of springtime ? Bring these beautiful blooms or ditsy florals into your home…My new collection with @dunelmuk is exclusively available now… so excited to share it with you… #Home #bedding #curtains'.

Holly also set up her wellness brand Wylde Moon in September 2021 and she often promotes crystal energies and meditation in blog posts and social media videos.

The Dancing On Ice presenter bought a new £8million mansion with no mortgage after leaving the capital with her family following a horrific kidnap and murder plot.

She and her husband Dan Baldwin bought the six-bedroom home after moving out of their £3million Edwardian house in London.

They picked up and left the city two months after stalker Gavin Plumb was jailed for his kidnap, rape and murder plot.

Holly also stepped down from presenting This Morning after 14 years on the show due to the terrifying kidnap threat and took time out of the spotlight.

According to reports, she was afraid to leave her house after Plumb was charged with the crime, forcing her off-air for months.

The couple bought their new home in July and are currently extending the property, along with adding extra security.

Land Registry documents mention no charge from lenders.

According to The Sun, a source said the move is a 'fresh start' and 'an opportunity to put a nightmare behind them'.

After her stalker Plumb was sentenced, she released an empowering statement, thanking the police and her legal team who brought him to justice.

She said: 'As women we should not be made to feel unsafe going about our daily lives and in our own homes.

'I will forever be grateful to the undercover police officer who understood the imminent threat, and to the Metropolitan and Essex police forces for their swift response.

'Thank you to the Crown Prosecution Service, the Rt Hon Mr Justice Murray, Alison Morgan KC, the members of the jury and all involved in this case for ensuring that justice was done and that the defendant will not be able to harm any more women.

'I would also like to commend the bravery of his previous victims for speaking up at the time. Without their bravery this conviction may not have been possible.'

Her former This Morning co-presenter Phillip Schofield left the show after admitting to an affair with a younger colleague and lying to his co-star when questioned about the mounting speculation.

She then faced a further setback as Plumb was arrested for an alleged plot to kidnap and murder her, leaving her terrified.

She deliberated over whether to present Dancing On Ice with new co-host Stephen Mulhern, finally deciding to return to work in the New Year.

The presenter made her TV return in January with Dancing On Ice and has been busy filming Netflix show Bear Hunt with Bear Grylls.

She previously renovated her West London home, which planners gave her the go-ahead to extend. 

But her neighbours were less than pleased with her various planning applications over the years.

Holly bought her London home - which lies in a leafy conservation area - in 2011 and had a series of setbacks renovating it - as she became entangled in a series of 'ugly' rows with neighbours.

Locals complained about noise disruption, the impact on local wildlife and a loss of privacy.

An anonymous letter was sent in 2013 accusing her of 'keeping the whole neighbourhood up last night with drunken behaviour'.

Her stalker Plumb was jailed for a minimum of 16 years earlier this year.

Plumb had plotted to ambush Willoughby at her London home in the dead of night, using chloroform to knock out the presenter and her husband.

In his twisted plan, he would have taken the celebrity, holding her in an isolated 'dungeon' which he described as 'death row'.

The judge said a victim impact statement from the TV star, showing the devastating impact of his crime, would not be read out in public but added Plumb's actions had had a 'life-changing impact' on Ms Willoughby 'both privately and professionally'.

Throughout his trial, Plumb, whose sick plan was discovered by an undercover US police officer, had repeatedly denied solicitating murder, inciting rape and inciting kidnap.

The court heard from his lawyer Sasha Wass KC that he did not have 'the means nor the opportunity' to execute the morbid plan. Instead she described the messages as 'the ramblings of a rather sad individual'.