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Holly Willoughby showed off new her youthful look with longer blonde hair as she brought back her modelling era for a new Reformation campaign on Tuesday.
The TV presenter, 45, took to Instagram with an influencer-style post as she showed off four different looks from the brand.
It was a nod back to her early modelling days before she moved into TV and presenting work.
One look saw her putting on a radiant display in a strappy white dress as she posed up a storm.
In another she flashed a glimpse of her toned midriff in a striped T-shirt and high-waisted light blue denim jeans.
She penned in the caption of her post: 'Stories from my wardrobe… Chapter 1 @reformation.'
Holly Willoughby showed off new her youthful look with longer blonde hair as she brought back her modelling era for a new Reformation campaign on Tuesday
One look saw her putting on a radiant display in a strappy white dress as she posed up a storm in her dressing room
Her pal Abbey Clancy commented saying: 'Such a babe' while others flooded the post with compliments.
It comes after just last month Holly shared a rare photo with her husband Dan Baldwin as she posted a Valentine's tribute to her 'Romeo' from a holiday to Verona.
Holly and her TV producer husband, 51, who have three children together - Harry, 16, Belle, 13, and Chester, 10 -, tend to keep their 18-year marriage out of the spotlight.
However, Holly took the opportunity to post a loved-up throwback snap of the couple on the romantic occasion as she joined a host of stars honouring the day.
In the photo, Dan was kissing Holly on the cheek as they posed outside Juliet's Balcony, which is associated with Shakespeare's romantic epic, Romeo and Juliet.
The link to the story is only symbolic and the balcony was created in the 1930s, but is draws crowds of tourists due to its connection to the tragic love story.
Holly and Dan were two of these tourists, as they paid a visit to Juliet's House during a holiday to the Italian city, where the iconic play was set.
The caption of the post, read: 'I found my Romeo... I love you always [bow emoji]'.
Her pals left comments underneath, with Christine Lampard posting a string of love hearts.
Holly's friend Nicole Appleton also left hearts and Holly replied wishing her a 'Happy Galentine's'.
The couple recently sold their family home, after a horrifying kidnap, rape and murder plot against Holly.
Last year security guard Gavin Plumb was unanimously convicted of soliciting murder and encouraging or assisting others to rape and kidnap Holly following a trial at Chelmsford Crown Court.
The TV presenter, 45, took to Instagram with an influencer-style post as she showed off four different looks from the brand
She penned in the caption of her Instagram post: 'Stories from my wardrobe… Chapter 1 @reformation'
In another look she wore a sleek black leather jacket and wide leg jeans with a dark red jumper underneath
The 38-year-old from Harlow, in Essex, was sentenced to life in prison with a minimum term of 16 years.
Holly and Dan had moved their children out of the south-west London home as a result of the plot.
It also led to Holly quitting This Morning after more than a decade.
Now, the Edwardian property has been sold, with records confirming it changed ownership in 2024.
A source told The Sun: 'This will draw a line under a deeply uncomfortable period of Holly's life, and ensure they can make a fresh start in their new family home.
'Though it's bittersweet too as it's where Holly and Dan raised their children too, so it has many happy memories for the couple as well.'
The Daily Mail has contacted representatives for Holly.
The couple purchased their current £8million mansion in July 2024 with no mortgage after moving out of their previous abode.
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