Holly Willoughby's sister Kelly pays tribute to her on her 45th birthday with a sweet throwback snap

3 days ago 5

By ALEX DOYLE - SENIOR SHOWBUSINESS REPORTER

Published: 10:36 GMT, 10 February 2026 | Updated: 10:40 GMT, 10 February 2026

Holly Willoughby's sister Kelly has shared a touching tribute to her as she celebrates her 45th birthday on Tuesday.

Kelly, who is the older sister of the former This Morning presenter, took to Instagram to share a sweet throwback snap to mark her day.

The wholesome capture showed Holly and Kelly together as young children as she boasted an adorable smile.

Alongside the photograph, Kelly wrote: 'Happy birthday @hollywilloughby….forever Snow White to my Rose Red.

'May your day be filled with butter icing and bubbles. Love you endlessly.' 

Holly and Kelly have shown they are incredibly close and spend summer holidays together with their families, with Holly having a luxury £2million property on the Portuguese Algarve.

Holly Willoughby's sister Kelly has shared a touching tribute to her as the presenter celebrates her 45th birthday

Kelly, who is the older sister of the former This Morning presenter, took to Instagram to share a sweet throwback snap to mark her day

Last August she shared an insight into her sun getaway with her sibling as she posted snaps from her balcony with the picturesque sunset in the background. 

Holly looked stunning in a patterned one-shouldered dress.

Completing her summery look, she styled her hair into beachy waves and opted for minimal makeup.

While Kelly wore a plunging white linen dress which was cinched in at the waist with a wrap around belt.

Kelly is also the managing director of Holly's lifestyle brand Wylde Moon.

However, almost five years after its launch, it can be revealed that the business has dropped its jewellery line, and its podcast, and also seems to have parted company with its hair, beauty, style and energy editors.  

In a filing to Companies House last month, Wylde Moon listed just two employees – understood to be Holly and her sister.

When it launched in 2021, it said it had a team of 14, and many contributors were listed on the website. No contributors are listed or credited any more.

Holly and Kelly are incredibly close and spend summer holidays together with their families, with Holly having a luxury £2million property on the Portuguese Algarve

Last week it was revealed Holly and her TV executive husband Dan Baldwin have sold their £6.4million London home

Meanwhile, last week it was revealed Holly and her TV executive husband Dan Baldwin have sold their £6.4million London home.

Records confirm the Edwardian changed ownership in 2024 after the couple moved their children out of the above when the horrifying kidnap, rape and murder plot against Holly emerged. 

Security guard Gavin Plumb was unanimously convicted of soliciting murder and encouraging or assisting others to rape and kidnap Holly following a trial at Chelmsford Crown Court last year.

The 38-year-old from Harlow, in Essex, was sentenced to life in prison with a minimum term of 16 years.

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