Holly Willoughby gets in the festive spirit with her three kids as she braves daunting rollercoaster and haunted house on family Winter Wonderland trip

Holly Willoughby got into the festive spirit with her three kids as she braved the daunting rollercoaster and haunted house on a family trip to Winter Wonderland. 

The presenter, 43, wrapped up warm on Saturday as she headed to the Christmas market in central London. 

Holly was joined by their three kids, who she shares with her husband Dan Baldwin: Harry, 15, Belle, 13, and Chester, 10. 

The family braved it on some of the scary rides including the haunted house and mammoth rollercoaster.

Holly was seen covering her face as she went on the speedy ride, before cuddling into her daughter as they went through the haunted house together.

The TV personality - who left her role at This Morning in October 2023 - made her return to the small screen earlier this month as she launched the new game show You Bet! with Stephen Mulhern. 

The former children's TV presenter was famously nicknamed Holly Willoughbooby when she started to work on primetime shows in the Noughties, and the mother-of-three admitted she was 'proud' of the cheeky nickname. 

She credited Keith Lemon for coining the term when she worked on his racy show Celebrity Juice.

She told the Standard: 'In all seriousness, it’s very nice and I’m proud that a mother who has breastfed children can have that accolade…if you can call it that.'

Yet in more recent years Holly made herself known as quite the everywoman style icon - with her homely and conservative This Morning ensembles often selling out as viewers tried to emulate her style. 

However amid her return to the spotlight, Holly has debuted an array of eye-catching ensembles, from sparkly mini-dress to glitzy gowns in recent weeks.

Back in September, Holly turned heads as she attended the NTA's in a £30,000 glitzy strapless silver and black dress from luxury couture brand Kolchagov Barba, which featured a high leg slit. 

More recently she stunned in a tiny mirror disc dress and rocked a set of hair extensions as she promoted her wellness range on Monday - and donned a pair of skimpy camo hot pants in first look snaps of Netflix's upcoming series Bear Hunt. 

And over the weekend she put on a leggy display in a halterneck LBD for You Bet!'s launch episode. 

Speaking to MailOnline about Holly's style switch-up, brand and culture expert Nick Ede said: 'Holly Willoughby has always been a style icon but now that she has stepped away from daytime her fashion choices have become more stylish, vibrant and sexy. 

'She has a great eye for fashion and with her new show on Netflix coming soon all eyes will be on her in the UK - but also worldwide too.'

He added: 'With such a big reach this could be her moment to become an international star. 

'Her style is a major seller and when she's posted about the looks she wears they sell out fast. 

'And with her new found glamorous lease of life after a difficult time previously its time for Holly to shine event brighter and be a winner in the style stakes and beyond.'

Holly returned to ITV with new Saturday night entertainment show You Bet! earlier this month.

Co-hosting alongside Stephen Mulhern, the epic gameshow airs on ITV1 and ITVX this December as viewers watch ordinary people take on extraordinary challenges. 

And Holly wowed in snaps from the series as she opted for a stylish little black mini dress. 

Putting on a leggy display in the dress, she completed the look with simple black strappy heels while Stephen looked rather dapper in a black suit. 

Featuring a star-studded celebrity panel including comedian Rob Beckett, Alison Hammond and Olly Murs, for each challenge the celebrities and studio audience must bet if the challengers can do it – YES or NO?