Holly Willoughby exudes elegance in a white gown as she promotes her latest fragrance - after taking a step back from social media following terrifying kidnap threat

Holly Willoughby returned to social media in style on Friday as she shared a slew of glamorous snaps to her brand Wylde Moon's Instagram page. 

The TV presenter, 43, exuded elegance in a white gown as she promoted her brand's new summer MOON fragrance. 

Holly looked incredible in the stylish ensemble which boasted a sweet-heart neckline, off-the-shoulder straps, and a tulle skirt. 

Posing up a storm for the photoshoot, Holly beamed as she styled her blonde bob into loose waves. 

She captioned the slew of stunning snaps with: 'Our latest customer perfume review says it all...thank you'

'"It’s such a lovely fragrance and my favourite to wear, it’s so different from others. I also have a diffuser in my hallway which is very welcoming."'

'Keep the scent of the summer going for a little longer at the link in our bio' 

The TV star founded her wellness brand Wylde Moon in September 2021 which promises to help customers 'reconnect' with themselves. 

The promotional snaps come after Holly quit This Morning in October last year following a kidnap threat - which saw security guard Gavin Plumb sentenced to life in prison with a minimum term of 16 years.

After Plumb was sentenced, Holly released an empowering statement, thanking the police and her legal team who brought him to justice.

She said: 'As women we should not be made to feel unsafe going about our daily lives and in our own homes.'

'I will forever be grateful to the undercover police officer who understood the imminent threat, and to the Metropolitan and Essex police forces for their swift response.'

'Thank you to the Crown Prosecution Service, the Rt Hon Mr Justice Murray, Alison Morgan KC, the members of the jury and all involved in this case for ensuring that justice was done and that the defendant will not be able to harm any more women.'

'I would also like to commend the bravery of his previous victims for speaking up at the time. Without their bravery this conviction may not have been possible.'

The presenter made her TV return in January with Dancing On Ice and has been busy filming Netflix show Bear Hunt with Bear Grylls. 

The show will see former SAS trooper Bear hunting down the celebrity contestants in order to eliminate them from the programme. 

She is also set to front an ITV reboot of the iconic 90s challenge show, You Bet!, alongside her Dancing On Ice co-host Stephen Mulhern.

Previously fronted by Darren Day, as well as the late Bruce Forsyth and Matthew Kelly, the beloved programme will return to ITV1 and ITVX with two action-packed primetime event specials this autumn. 

As the classic show gets a revival, members of the public will use their unique abilities to pull off the most outrageous challenges imaginable, all for the chance of winning a big cash prize. 

The last episode of You Bet! aired in 1997 and follows the comeback of Gladiators, Survivor, Wheel Of Fortune and Deal Or No Deal.

Meanwhile, Cat Deeley and Ben Shepherd took over from Holly and Phillip Schofield on This Morning. 

Cat, 47, who started the gig full-time in March this year, revealed the touching gesture Holly made before she started on the show. 

She told the Sunday Times: 'Holly sent me a beautiful bunch of flowers and a handwritten card. It was a really classy move, it really touched me.' 

Cat also detailed her plans to meet up with Holly, adding: 'At some stage, once the dust settles, I'm sure we will get together. People always talk about women being pitted against other women but actually it's just not true.'