Hailey Bieber's Viral Jeans From The Gap Are a Nod to This '90s Denim Trend

While there are tons of celebrities who succeed at informing our shopping decisions from day to day, there's a select few that have an unmatched influence: Beyoncé, Taylor Swift, Rihanna, The Kardashian-Jenner sisters, and of course, Hailey Bieber. From her authority in the beauty space that's influenced our lip balm collections (hello, Rhode Peptide Lip Treatment), manicures, and body oils to her newly-entered mom era that giving us all baby fever, the entrepreneur's impact is like none other. To no one's surprise, Bieber is making another item go viral — this time, a pair of Gap Jeans.

The denim piece that managed to break the internet and captivate Bieber's heart? The Gap Low Rise '90s Loose Jeans ($63, originally $80). The star loves these particular jeans so much, in fact, she's worn them five times. Within the span of a week, the Rhode founder rocked the bestselling jeans twice on Aug. 28 while running errands with husband, Justin — once pairing them with a black tank top, black sunglasses, and her flip flops, and tote from The Row. Talk about the ultimate '90s look.

While outfit repeating isn't exactly a new innovation that we can credit the 28-year-old for, this instance makes her style that much more relatable. Denim is a wardrobe essential, regardless of the season, and Bieber's made it crystal clear that her allegiance is with the household American retailer, just as denim season comes in full swing. Her exact pair (that's surprisingly not sold out yet), is made from 99 percent sustainable cotton, features a low stretch for comfort, five-pocket styling, and comes in six other colorways, ranging from light sky-blue to black. Who wouldn't want to wear these on repeat?

Whether you're influenced by your TikTok FYP or on the market to refresh your denim collection this season, consider more nostalgic options that are sure to be Bieber-approved: Gap High Rise Stride Wide-Leg Jeans ($47, originally $80); Abercrombie & Fitch Low Rise 90s Relaxed Jean ($60, originally $90) Gap Mid Rise '90s Loose Jeans ($63, originally $80); and the Levi's 94 Baggy Wide Leg Jean ($64, originally $80).

Naomi Parris is an assistant shopping editor at Popsugar, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.