GTA 6 sales could hit $5.2 billion in first week — 5 times GTA 5

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Published Jul 16, 2026, 1:00 PM EDT

Rockstar's new Grand Theft Auto game is on pace to make up to $5.2 billion at launch

Grand Theft Auto 6 is shaping up to be another blockbuster hit for Rockstar Games and Take-Two Interactive. According to a new analyst report, GTA 6 is now on pace to earn between $3.3 billion to $5.2 billion in cumulative global sales by the end of launch week.

At the most conservative estimate from gaming market insights firm Newzoo, Grand Theft Auto 6 is expected to sell around 37 million units during week one — "an exceptional result," according to the firm's analysis. Newzoo expects that GTA 6 will actually earn closer to $4.5 billion in sales by launch week, selling about 51 million units.

Pre-orders for GTA 6 went live on June 25, and Newzoo estimates that the game quickly racked up $180 million in digital sales in the U.S., U.K., France, Italy, Germany, and Spain. The firm calls media reports that GTA 6 amassed $1 billion in sales during its first hour — let alone its first week — "absurd." Newzoo says, "Nothing ever has and nothing ever will." Even still, the analysis calls GTA 6's initial sales "the strongest opening to a pre-order campaign ever recorded in our dataset."

Jason Duval Aiming Down a Gun Barrel in Grand Theft Auto 6

So, yeah, if you were concerned that the 230 million existing Grand Theft Auto 5 players weren't going to show up in force for the long-awaited sequel, don't worry. Rockstar Games is going to be just fine.

Back in 2013, Grand Theft Auto 5 broke records for achieving first-day sales of more than $800 million worldwide, publisher Take-Two announced at the time. Within three days, GTA 5 had grossed more than $1 billion. Take-Two shipped almost 29 million copies during GTA 5's first month on the market. At first, GTA 5 was released on just two platforms: PlayStation 3 and Xbox 360. Rockstar has since ported the game to Windows PC and two subsequent console generations.

Rockstar Games officially revealed Grand Theft Auto 6 back in 2023, and intially expected to release the game in 2025. After a series of delays and gameplay reveals, Rockstar settled on a final release date for late 2026. Since then, Rockstar has confirmed a controversial digital-only release for GTA 6 alongside an official price announcement and pre-order details. The developer also confirmed its new Grand Theft Auto will be a single-player-only game, and it hasn't provided any insight into what it plans to do with Grand Theft Auto Online when GTA 6 launches.

Grand Theft Auto 6 will be released on Nov. 19 on PlayStation 5 and Xbox Series X. No PC version has been announced yet.

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