GTA 6 Price Commented On By Rockstar's Owner

One of the biggest talking points surrounding Rockstar's upcoming open-world game GTA 6 is how much it will cost, and now the top boss at Rockstar's owner Take-Two has weighed in.

Speaking at iicon this week in Las Vegas, Strauss Zelnick suggested the game will have a "reasonable" price, but he did not say exactly what it will be.

"Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery," Zelnick said, as reported by IGN. "How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got."