GoPro’s CEO says the company isn’t done with cameras despite its merger promises

GoPro’s merger with Starman Optical doesn’t mean the company will stop making action cameras, according to a letter from the action cam company’s CEO, Nick Woodman. Earlier this week he said the company planned to address “important areas of national security related to cameras, optics and AI infrastructure,” but now tells the GoPro community that he expects the merger to “make GoPro a stronger, more capable camera company than ever before.”

If you missed the merger announcement earlier this week, that statement may seem unnecessary; of course GoPro would keep making cameras, that’s the main thing it does. But its consumer-facing business didn’t get much attention in its merger announcement, with the company talking more about expanding into “AI data center, government, defense and aerospace markets.” It did promise to “continue to fully support its existing consumer products and its subscription and cloud platform,” but the word “existing” made some (myself included) wonder how much work it’d put into future consumer cameras.

In his new letter, Woodman says the company’s “improved financial strength” after the merger, planned for later this year, pending regulatory approval, will put the company in “a much better position to innovate, invent and advance the future of consumer and professional content creation.” He also says that Starman is passionate about the GoPro brand, too.

“We plan to bring you more innovative cameras, smarter accessories, and more powerful software and services designed to make capturing, editing and sharing your experiences easier and more exciting than ever,” he says later in the letter.

Personally, I’m glad to hear this, as I think GoPro is an important competitor in the action camera space, even if it’s struggled to keep up with the pace set by other companies like DJI and Insta360 in recent years. Of course, there’s a storied history of companies and executives making promises about what things will be like post-merger, with the reality ending up very different. But for now, it sounds like GoPro plans to continue working on cameras alongside bringing manufacturing of optics and transceivers to the US and breaking into the defense market.