Google Labs' free new experiment creates AI-generated ads for your small business

Screenshot by Jada Jones/ZDNET

Follow ZDNET: Add us as a preferred source on Google.

ZDNET's key takeaways

• Pomelli is an experiment from Google Labs and Google DeepMind.
• It can create AI-generated ad campaigns for your business.
• It's only available in English in select countries.

Finding the budget, time, and resources to properly advertise as a small-to-medium-sized business (SMB) can be a daunting task. Pomelli, an AI experiment from Google Labs in collaboration with Google DeepMind, provides AI marketing tools to assist small businesses in creating social media campaigns. 

Also: This new Gemini trick takes your presentation ideas and instantly brings them to life - here's how

Pomelli uses AI to create campaigns that are unique to your business; all you need to do is upload your business website to begin. Google says Pomelli uses your business URL to create a "Business DNA" that analyzes your website images to identify brand identity. The Business DNA profile includes tone of voice, color palettes, fonts, and pictures. Pomelli can also generate logos, taglines, and brand values.

After you've created a Business DNA, Pomelli generates ad campaign ideas. In a blog post, Google says this feature eliminates the laborious process of brainstorming unique ad campaigns. If users have their own campaign ideas, they can enter them into Pomelli as a prompt.

Finally, Pomelli will generate marketing assets for social media, websites, and advertisements. These assets can be edited, allowing users to change images, headers, fonts, color palettes, descriptions, and create a call to action.

Also: Want to upskill in AI for free? Google has 3,000 new courses for you - and certificates to go with them

Pomelli is available as a public beta experiment in the US, Australia, Canada, and New Zealand in English only. 

Similar products to try

Pomelli joins several recent releases from major tech companies that aim to use AI for advertising, including an AI agent from Amazon that makes ads start to finish. Adobe's AI Foundry, released earlier this month, aims to manage copyright concerns by letting companies fine-tune Adobe image and video generation models with their own IP for a more personalized output.