Google Chromecast vs Roku: Which streaming device platform is right for you?

The Google TV Streamer, a full tabletop version of the Chromecast, pictured vs the Roku Ultra, the latest Roku player.

Maria Diaz/ZDNET

Whether you're a budget-conscious cord cutter or a streaming binge-watcher, Google and Roku offer different options to upgrade your streaming experience. The companies have smart TVs as well as add-on streaming devices, not to mention different user interfaces.

Also: The best live TV streaming services of 2024: Expert tested

Their streaming device lineups offer many similarities and differences, making it difficult to choose. Here are the biggest differences, which should help you make the best choice between a Google TV Streamer, a Google Chromecast, and a Roku streaming device.

You should buy the Google Chromecast or TV Streamer if...

Maria Diaz/ZDNET

1. You like the Google and Android experience

Chromecast and the Google TV Streamer can be natural choices for Android users, as they work with native Android apps like Google Photos and other Google services. They also feature the Google Play Store for apps and games, giving you access to your Google account right in your smart TV platform. 

You may prefer Google's app experiences on the Chromecast and Google TV Streamer over a Roku device. Because Google makes updates for its apps a priority for its own devices, you'll likely enjoy a better YouTube integration with better features, for example, and access to Google Photos albums directly on your TV to view slideshows or videos.

Also: The best Android phones to buy in 2024

The Google TV Streamer features deep integrations with the Google ecosystem, including Google Assistant, which may be more familiar to you than Roku's voice controls. Google has honed its virtual Assistant through different natural language processing (NLP) improvements over the years, so it lets you ask more complex questions and get personalized responses.

2. Google Home is your go-to smart home system

If you already use Google Home devices, like a Nest Learning Thermostat or Nest Doorbell, Google TV offers easy control through its streaming platform.

Also: Smart home starter pack: Top 5 devices you need

You can view your Google Home cameras quickly through the Google TV Streamer and control devices with your voice, like you can with the Google Home app on your phone. Roku also has smart home integrations with Roku Home-compatible devices, but these are much more limited than those with Google Home compatibility.

3. You want more casting support

The Google Chromecast has "cast" in its name for its excellent screen mirroring and screencasting abilities. Like Chromecast, Google TV Streamer is designed to cast content from your phone, tablet, or computer. This makes viewing videos, photos, or websites from your phone on your TV easy without any hiccups or separate apps. 

The Chromecast and Google TV Streamer uses Google Cast, a proprietary protocol designed for streaming from mobile and other devices. The Roku TV platform supports casting as an add-on, so you can mirror a screen and AirPlay media, but you may encounter more hiccups.

Also: How to download YouTube videos for free - 2 ways

While Roku supports screen mirroring and Apple AirPlay, a Google Chromecast or Google TV Streamer works as second nature for Android devices and many tablets and computers, with minimal setup. Chromecast works across Android and iOS platforms, as well as Google Chrome browsers on computers, for even more flexibility, especially if you have a TV in a conference room.

You should buy a Roku Ultra or other Roku player if...

Maria Diaz/ZDNET

1. You want a simpler experience

The Roku interface is widely regarded as one of the easiest to navigate by users who prefer a simple user experience. Roku features an app-based setup that is straightforward and intuitive, with a menu on the left and apps on the right. The Google experience leans heavily on app and content recommendations and often requires a higher learning curve for new users.

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2. You're a cord-cutter looking for free content

Because Roku is so popular, it offers a wider range of channels and apps, including more free live TV channels through the Roku Channel than Google TV. Roku focuses on free, ad-supported streaming content via its Roku Channel, so if you're a cord-cutter who wants to access free content without subscribing to a service, this is a perfect choice.

Also: Roku is adding over 40 free channels, including local news

Roku also offers integrated search for free content, highlighting free streaming options in search results. This makes it that much more appealing to budget-conscious users.

3. You want a lower-cost model

Speaking of affordable options, Roku offers several tiers of products, from inexpensive streaming sticks to flagship tabletop devices with extra features, giving even the most budget-conscious shoppers more choices. Google features the Google Chromecast and the newer Google TV Streamer at $50 and $100, respectively. Meanwhile, Roku has:

• Roku Express for $30: An HD-supporting compact streaming device for essential viewing. 
• Roku Express 4K+ for $40: An upgraded version of the Express model, with 4K support and TV controls on the remote control.
• Roku Streaming Stick 4K for $50: This is likely Roku's most popular streaming device. It's a dongle that connects to your TV and offers 4K support.
• Roku Ultra (2024) for $99: The Roku Ultra is a tabletop device with Wi-Fi 6 support, the Voice Remote Pro 2nd Edition, and a faster processor.

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