German utility provider introduces 'gaming electricity' plan targeting high-consumption households, like those running multiple high-end gaming PCs

German utility provider and energy retailer SWK Energie just launched a new marketing strategy targeting gamers. According to ComputerBase [machine translated], meinGAMING has a lot of gamer-focused marketing, like comparing its reliability to “your favorite server” and influencer marketing by game streamers like Limcube. However, this doesn’t mean that the company infused its power grid with some magic gaming juice to let gamers squeeze extra FPS from the outlets. Instead, it offers an electricity plan designed for high-consumption households, whether you’re running four RTX 5090 gaming PCs or charging four EVs simultaneously every day.

The company says this on its FAQ section — the plan is worthwhile for households with a consumption of over 2,500 kWh annually either “through gaming, streaming, or simply because many devices are running.” Even though it claims to be cheaper than the competition, meinGAMING has a higher base price, so it does not recommend the service if you do not hit the minimum recommended power use. But even if you’re a Germany-based gamer who uses a lot of electricity, that doesn’t mean that you should switch to this service right now. Instead, you should compare your current rates with what the company is offering, as the tariff may vary depending on your location.

Many companies have been targeting gamers in their marketing material, from computer components, peripherals, and furniture to food and beverages, promising to improve their performance and reaction times to gain an edge over their opponents. While some of these gamer-branded things do offer an item or service that’s a little better compared to the average consumer item, a lot more are unfortunately snake oil with RGB slapped on and prices afflicted by “gamer tax.” Still, many buy them because gamer branding and marketing are quite eye-catching.

Even government agencies have dived onto the gamer marketing bandwagon — the U.S. Army has targeted gamers in its recruitment drives while the FAA’s last hiring campaign focused on gamers and hit 94% of its hiring goal. Even the Royal Navy has recognized gaming as one of the hobbies of its sailors, with its latest ship hosting eight high-end gaming PCs for LAN parties on the high seas.

While meinGAMING won’t make you a better gamer, it could potentially help you save on electricity costs if you consume a relatively high amount of electricity. As an additional bonus, the company says that its power is 100% sourced from renewable energy, reducing the load on your wallet and conscience as you spend hours in front of your gaming PC.

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