Gemma Collins arrives by helicopter while Georgia Toffolo gets into the racing spirit with a fun horse handbag as they lead the stars on day three of Cheltenham

Gemma Collins arrived at Cheltenham via helicopter whilst Georgia Toffolo got in the spirit as she sported a bag in the shape of a horse for day three of the races. 

Leading the stars, the duo were injecting glamour into proceedings with Georgia clad in an elegant 20s-inspired suit while Gemma went for traditional attire. 

Georgia, 31, who found fame on reality series Made in Chelsea and went on to win ITV's I'm a Celebrity...Get Me Out of Here! in 2017, has previously described Cheltenham as the 'highlight' of her year.

Gemma meanwhile was taking to the skies as she arrived via helicopter while drinking champagne with an elegant silk scarf wrapped around her coiffed locks - with the scarf both upping the glam and protecting her from the elements. 

Also in attendance was Danny Dyer, who was showing off his thick moustache and crossing his arms to pledge allegience to his beloved West Ham while posing for the cameras, while Peter Crouch and Alex Furguson were more football representation.

EastEnders and I'm A Celebrity star Shona McGarty was sure to bring the glamour in a bold blue ensemble with a chic complementary fascinator. 

Naturally the royals were out in force with Princess Anne leading the pack with her daughter Zara Tindall and son-in-law Mike Tindall. 

Peter went for classic race attire with a tweed baker boy cap paired with a suit layered over a grey cardigan and shirt and tie. 

Danny too was dressed to the nines in a stylish green three piece suit paired with stylish sunglasses - despite the dreary weather. 

James Nesbitt was fondly greeting Sir Alex, who beamed while warmly shaking the actor's hand as they got stuck into the festivities.  

Away from the celeb attendees, Alan Brazil was absent from his talkSPORT breakfast show for the third day of the Festival due to illness, the broadcaster has confirmed.

Brazil, 66, had a pre-agreed day off on Wednesday but was initially expected to be back hosting his show on Thursday from the festival.

When listeners tuned in to the show from 6am, Shebahn Aherne was instead standing in for the second consecutive day.

'Surprise, you're listening to talkSPORT Breakfast, it's Shebahn Aherne in for Alan Brazil,' Aherne began. 'He needs a little bit more rest today, don't we all?

'But Alan will be back with you tomorrow morning, fit and firing for Gold Cup Day.'

While Georgia has been attending the races daily, she has been without her husband James Watt, who is currently in the midst of business woes. 

The BrewDog co-founder husband said he is 'heartbroken' after his firm was sold off for just £33m this month – with the loss of almost 500 jobs.

The Scottish brewery, which was speculatively valued at £2b just a few years ago, was sold to US cannabis and drinks firm Tilray for a fraction of that earlier this week.

A total of 38 UK Brewdog bars closed this month, when CEO James Taylor told 484 staff in an all-hands conference call that they were no longer employed.

Shares owned by the 220,000 'equity punks' who invested some £75million in the company over seven funding rounds are now practically worthless.

In a post shared across several social media channels, self-espousing 'punk' and multimillionaire Mr Watt expressed contrition over the company's downfall. However, it failed to impress some observers.

Describing the last week as 'incredibly hard', he wrote: 'I am heartbroken for all of the hard working and passionate team members who have lost their jobs.

'I am heartbroken for all of our brilliant equity punks who did not get the return on their investment they wanted.

'And heartbroken to have dedicated the best 20 years of my life to something that ultimately did not have the ending we all wished for.'