Courtesy of Lancome
We've got our eyes peeled for only the best deals during Ulta Beauty's 21 Days Of Beauty sale event—especially since we only have 24 hours to take advantage of them! When we saw that Lancôme's Lash Idôle Lash-Lifting Volumizing Mascara was today's Beauty Steal, we immediately added it to our cart.
For today only, get the Lancôme mascara for 50% off—that's only $15, BTW. With over 19K reviewers with a near-perfect rating, everyone adores this volumizing mascara. It features a curved mascara wand and 360 micro-bristles that grab every lash to push up, define, and fan them out for that coveted open-eye effect. It's formulated with a gel consistency that won't flake, smudge, or weigh down your lashes.
This is one of the only non-tubing mascaras that really won't leave you with raccoon eyes at the end of the day. Take it from someone who's tried so many of them, and still sees those dreaded black flakes in my under-eye area. The Lancôme Lash Idôle won't do that.
But don't just take it from me, keep scrolling to read what IRL shoppers have to say about this iconic mascara—and shop it before the deal ends tomorrow!
Rare Deal
Lancôme Lash Idôle Lash-Lifting Volumizing Mascara
Looking for a mascara that delivers volume, lift, and length to every single lash? This one by Lancôme is perfect for you.
What Shoppers Are Saying About Lancôme's Lash Idôle Mascara:
"If you're looking for a mascara that could last you an entire shift as a nurse, this is the one for you! [...] It doesn't run or flake. No raccoon eyes by the end of the shift. Chef's kiss."
"The curve does it for me. I think the formula in this specific mascara by lancome eats. It lengthens, but the bristles are thick enough to give you enough volume."
"My new favorite and daily go-to. Very quick application (the best part!!); it's not at all messy, stays put all day without flaking or smudging, & is certainly waterproof for 24hours minimum. Very volumizing and adds SO much length, it'll take your glasses right off your face."
"This is my #1 mascara! I just love the formula and love the shape of the brush. The price is high, 100%, but it's so worth it. I never get clumps. The formula isn't too dry or runny. It adds length/volume, but looks natural. Even when I run out of product, I wash and keep the wands to use with other mascaras that I like (but none of them come close to being as amazing as this one)."
"Just buy it, it's the best. Only non-waterproof mascara I've ever tried that didn't melt all over my face after my shift at work. Doesn't budge, smudge, or clump."
Looking for more non-smudging products for your lashes? Shop these top-rated tubing mascaras!
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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