Flix Brewhouse, a Texas-based movie theater circuit that’s billed as the “only first-run cinema brewery,” has acquired four Alamo Drafthouse franchisee locations in the Lone Star State.
Those venues, stretching from El Paso to Katy, were operated by Triple Tap Ventures, a Houston-headquartered developer, licensee and franchisee of brands including Alamo Drafthouse. Flix Brewhouse will assume ownership and operations of the following venues: Montecillo in West El Paso, East El Paso, LaCenterra in Katy (Cinco Ranch), and Lubbock. This transaction increases Flix Brewhouse’s national footprint from 11 to 15 locations, with 129 screens across six states.
“This acquisition is a natural extension of who we are and what we believe in,” said Flix Brewhouse’s chief executive officer, Chance Robertson. “Cinema success today means creating better experiences. We’re grateful to the Triple Tap team for their work in cultivating these moviegoing communities, and we’re honored to carry that legacy forward.”
Triple Tap Ventures is offloading the venues as the company transitions out of the dine-in cinema space. Flix Brewhouse, founded in Round Rock in 2011, boasts a thorough craft beer menu and full-service kitchen to accompany the moviegoing experience. That makes the chain a natural fit to take over the space that was occupied by Alamo Drafthouse, a beloved circuit that popularized in-theater dining.
“When our company decided to focus on other hospitality concepts, it was mandatory to ensure our audiences had a seamless transition to a dine-in concept that shared our core values of compelling programming, continuous innovation, genuine hospitality, and operational excellence,” Billingsley-Michaelsen said. “After evaluating numerous alternatives, it was clear that the guests’ first culture of Flix Brewhouse truly stood out. We’re profoundly grateful for the loyalty of all our Alamo guests and confident they are in good hands with Flix.”
Flix Brewhouse will briefly close the newly acquired cinemas to rebrand before reopening them on Feb. 23 in time for “Scream 7” and early March offerings such as Pixar’s “Hoppers” and director Maggie Gyllenhaal’s “Frankenstein” adaptation “The Bride!”
“As the industry continues to evolve, Flix Brewhouse remains focused on thoughtful, strategic growth and delivering a distinctly different experience for moviegoers,” Robertson said. “The path forward in exhibition isn’t one size fits all. Innovation at Flix means staying true to what sets us apart: our craft and constant drive to raise the bar on quality, service, and community.”
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