Emily Atack 'lands £100,000 M&S deal to become the face of the brand' and flies to South Africa to film secret advert following THAT racy Agent Provocateur campaign

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By CONNIE RUSK, ASSOCIATE SHOWBUSINESS EDITOR

Published: 00:24 GMT, 5 February 2026 | Updated: 00:27 GMT, 5 February 2026

Emily Atack has landed a lucrative £100,000 contract to become the face of Marks & Spencer, according to reports. 

The actress, 36, flew out to Cape Town in South Africa last month with the high street giant to film a 'top secret advert'. 

Emily is said to have filmed scenes in a swimsuit by the pool for the advert where she will join the likes of Vernon Kay and Ian Wright to promote M&S's Rewards credit card.

The family friendly brand is worlds away from Emily's racy Agent Provocateur campaign where she showed off her figure in lingerie with a bondage-theme.

Of the reported six-figure M&S deal, a source told The Sun: 'Just a few years ago she was struggling financially, going from job to job and boyfriend to boyfriend, but it never worked out.

'Now she’s got the job of her dreams, her own little family, and she has learnt to love her body again. It’s a big two fingers up to her detractors.'

Emily Atack has landed a lucrative £100,000 contract to become the face of Marks & Spencer, according to reports 

The actress, 36, flew out to Cape Town in South Africa last month with the high street giant to film a 'top secret advert'

The Rivals star welcomed Barney with her scientist fiancé Alistair Garner, 40, in June 2024. 

Known for her curvy figure, the actress was hit by claims she's using weight-loss jabs after displaying a slender frame when she shared a slew of snaps over the Christmas period.

An insider added: 'Emily has remained tight-lipped on how she has slimmed down, but she feels confident in her post-baby body and is making the most of all the opportunities that come her way.

'When M&S offered her a handsome fee to jet her out first class to South Africa in dreary January to shoot their ad she jumped at the opportunity.'

They added Emily is used to people being interested in her body and is feeling really confident in her skin so is 'happy to show it off'. 

Daily Mail has contacted Emily's representatives for comment.   

Emily teased her South Africa trip on Instagram, after flying out in business class late last month. 

In one pouty snap, Emily posed for a mirror selfie wearing a black dress with a printed scarf wrapped around her shoulders.

She wore her blonde hair swept back into a chic bun, while her make-up was perfectly applied and enhanced her pretty features.

Emily Atack showed off her jaw-dropping figure in a sizzling new shoot for Agent Provocateur's SS26 Campaign - in which she plays 'The Duchess' 

Earlier this week, Emily posted more pictures from the trip including photos in a cropped floral shirt and denim shorts 

The actress, 36, who was hit by claims she's using weight-loss after displaying a slender frame, shared a selection of images from her trip

Elsewhere, she was strolling around in a white mini dress with a pair of stylish Chloe sandals, teamed with a black and white Saint Laurent handbag.

It comes after a carousel of photos that Emily shared sparked an outrageous reaction from her followers. 

Her comments section was brimming with messages but many fans rushed to defend the star after some suggested she had turned to weight loss aids. 

'Skinny jabs are jabbing,' wrote one follower as another asked, 'on the jabs? Looks good tho'.

Others questioned: 'Are you on Mounjaro?' and 'That jab is making its rounds!'

One fan pointed out in defence of Emily: 'These comments! Aren't we over talking about women's bodies?'

'The thing is, women can't win. We are either too fat or too skinny. While I appreciate you admiring her a bit larger, her size or any woman's size is not for public comment. Let's just say she is stunning,' agreed another.

Another said: 'Its amazing that she's posted a whole reel of lovely Xmas photos and 80% of the comments are about her body.' 

Emily's celeb pal Katherine Ryan also had her say, simply writing 'GIRL' with a string of fire emojis. 

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